Email Marketing Specialist Job

#hiring Content Writer

Apply here: https://lnkd.in/dv2rexK5

Content Writer About the company:Cradlewise is a baby tech startup based out of San Francisco, Bangalore and Pune.We build smart baby products.Our first product is a smart crib for babies from 0 to 24 months of age.Cradlewise smart crib comes with an integrated baby monitor that senses early signs of wakeup, learns from the babys sleep patterns and starts rocking along with music to soothe the baby back to sleep - just like a mom!We are all about sensing, learning and impacting the outcome for the baby and parents.See how it works. We are working to reimagine the baby nursery to make it smart, intuitive and delightful. Were passionate about our people, our customers, our values, and our culture!About the roleCalling all storytellers: Cradlewise is looking for a Content Writer to join our creative team.The ideal candidate is passionate about research, uncovering engaging untold stories, and crafting service-driven long-tail stories that parents will reference time and time again.This role will balance editorial creativity with the ability to lean into data-driven SEO insights to grow Cradlewises organic website traffic and position the brand as a thought leader in the baby care and maternal wellness space.What you will doIdeate and write compelling sleep and wellness-based blogs, website copy, Google ads, product/service descriptions, and more.Explore and implement opportunities to develop new content formats.Identify valuable older content that can be updated for current audiencesWork with the growth team to review and update metadata throughout the website and blogCollaborate with the marketing team to develop service-oriented content packages for new feature releases and major occasions.Track U.S. search trends to identify high-potential topics for parents, ensuring content is both timely and fully optimized.Metrics-driven approach to writing content meant to reach a wide audience.Maintaining SEO best practices to ensure recent content retains a competitive edge and fulfills parents needs.What will set you up for successStrong writing skills, and ideally 3 - 5 years of writing experience.Bachelors degree in Communication Studies, Journalism, or English is required.Proficiency in conducting thorough research from credible sources, especially for topics related to parenting, baby care, and technology in the baby product industry.A keen eye for grammar, syntax, and fact-checking to ensure error-free, polished content.Proven ability to manage multiple projects and meet deadlines in a fast-paced environment.A strong understanding of Cradlewises brand voice and ability to communicate its message with consistency.Knowledge of digital marketing tactics, including SEO, email marketing, keyword research and web analytics.Experience with content management systems like WordPress.Ability to generate original ideas for creative and engaging content.Ability to write