SEM Manager at A Place For Mom

A Place For Mom

Remote·1d ago

ManagerFull-timeReactGit

Salary Range

$108,800 - $147,200 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are seeking a Digital Acquisition Campaign Manager to join our team at A Place for Mom. This role involves managing digital acquisition campaigns across various platforms to drive outcomes and optimize performance.

Key Responsibilities

→Optimize SEM account performance through ongoing efforts of keyword expansion, ad copy testing, campaign structure improvement, and bid management.
→Evaluate paid acquisition landing page performance, making recommendations for content improvement to increase quality scores and conversion rates.
→Develop and employ successful bidding strategies and effective keyword management to hit target acquisition goals and efficiency metrics.
→Implement paid marketing techniques, providing enhancement and optimization recommendations while proactively identifying new growth levers, platform opportunities, and performance innovations.
→Analyze audience and exclude high/low efficiency groupings.
→Partner with creative placement data to find new opportunities and target teams to continuously iterate on messaging and formats based on data-driven feedback loops.
→Ensure clear communication of insights, trends, and campaign results to the broader team while driving continuous optimization and accountability.
→Active contributor to testing roadmap and design.
→Own the tracking and attribution, actively contribute to measurement strategy for paid channels.

Requirements

✓2-4 years’ experience in digital marketing, media agency, or other similar roles.
✓Hands-on experience managing paid campaigns across multiple self-serve ad platforms with significant budgets.
✓Ability to learn new industries and business types quickly and apply this knowledge to internet marketing initiatives and achieve channel goals.
✓Knowledge of digital acquisition channels, performance drivers, and platforms (such as Google Ads, Microsoft Advertising, Meta).
✓Passionate about numbers, with a keen eye for detail, and proven data interpretation capability.
✓Outstanding analytical skills to report on paid marketing tests and iterate and adapt for future marketing opportunities.
✓Experience working with external agencies and communicating cross-functionally across organizations.
✓Proactive, not reactive - you anticipate challenges and solve them before they escalate.
✓Bachelor’s degree required.