Associate Director, International Market Analytics and Business Intelligence, Immunology (Gastro) at Abbvie

About the Role

The IMABI role is a strategic partner for internal partners and stakeholders, leveraging data, secondary analyses, and primary market research to make informed and operational decisions. This position serves as the lead International Market Analytics and Business Intelligence voice on business teams, facilitating business insights and developing actionable recommendations that drive key business needs and objectives. This role represents the voice of the customer to enable better outcomes for patients.

Key Responsibilities

• →Serve as the IMABI lead supporting Rinvoq UC/Skyrizi UC and Cross Gastroenterology, becoming a trusted partner for both brand research and analytics capabilities
• →Enable and demonstrate leadership on cross-functional business teams on a launched brand. Data-mine both custom research and data to uncover insights that identify opportunities for growth
• →Support brands using tracking and measuring KPIs, Monthly Brand Performance reviews and secondary research deep dives
• →Develop and maintain working relationships with Area and Key Affiliate contacts to co-create and execute plans
• →Work collaboratively with Cross-functional Brand Team, and across IMABI to maximize business results
• →Play a leading role in the continuous brand planning process based on deep understanding of patient journey, market landscape and trends
• →Serve as strategic partner to Differentiation and Standard of Care leads, providing insights that can be used to drive tactical execution
• →Contribute to financial planning process, responsible for input into the annual Long Range Planning (LRP) process
• →Lead and participate in initiatives to improve IMABI capabilities
• →Ensure all IMABI activities are conducted on time, within budget and in accordance with financial and ethical compliance guidelines