Loading...
Entry LevelFull-timeGit
Salary Range
$6,375 - $8,625 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
The Brand Manager will lead strategic development and execution of brand plans within the pharmaceutical portfolio. This role integrates direct-to-consumer communication strategies with healthcare professional (HCP) approaches, ensuring a cohesive omnichannel strategy.
Key Responsibilities
- →Develop and execute annual and long-term brand strategies aligned with business objectives
- →Design promotional campaigns for healthcare professionals (face-to-face, digital, hybrid)
- →Develop sales materials and training tools for field force
- →Develop and execute compliant communication strategies directed to general audiences
- →Lead disease awareness campaigns and educational initiatives
- →Coordinate digital campaigns across social media, paid media, SEO/SEM
- →Work closely with Medical Affairs, Regulatory, Legal, Market Access, and Sales
- →Identify new digital tools and platforms to enhance engagement
Requirements
- ✓Strong analytical rigor and strategic thinking
- ✓Regulatory understanding and creative leadership
- ✓Experience in pharmaceutical marketing
- ✓Ability to align global strategy with local market needs
- ✓Experience managing creative, digital, media, and PR agencies
Free to sign up. Takes 30 seconds.
About Abbvie
Abbvie is a global biopharmaceutical company specializing in the research, development, and commercialization of innovative therapies. Headquartered in North Chicago, Illinois, the company was founded in 2013 following the spin-off of Abbott Laboratories' pharmaceutical division. Abbvie operates at the forefront of the biotechnology and pharmaceutical industries, focusing on addressing complex diseases and improving patient outcomes through scientific advancement. The company's primary products include treatments for immunology, oncology, and neurology, with its flagship drug, Humira, being one of the best-selling medications globally. Abbvie is known for its robust pipeline of investigational therapies, leveraging cutting-edge research and clinical trials to bring novel treatments to market. Its target audience includes patients, healthcare providers, and payers, with a particular emphasis on those suffering from chronic and life-threatening conditions. Key features of Abbvie's offerings include targeted therapies, personalized medicine approaches, and a commitment to regulatory compliance and safety. Abbvie has achieved significant milestones, including maintaining a leading position in the global pharmaceutical market and generating substantial revenue through its innovative portfolio. The company's unique value proposition lies in its dedication to scientific excellence and patient-centric care, supported by a strong pipeline and strategic investments in research and development. Abbvie's market position is further strengthened by its global reach, collaborative partnerships, and a reputation for delivering transformative therapies.
