Head of Marketing-Allergan Aesthetics Portfolio at Abbvie

About the Role

The Head of Portfolio Marketing is a senior leader responsible for directing the development, analysis, and execution of portfolio-level marketing strategies for Facial, Body, Skin, and coordination with Plastics within AA. This role uniquely oversees the sole function uniting the leading Medical Aesthetics brands, developing and executing integrated strategies that maximize brand synergies and market impact.

Key Responsibilities

• →Leads the portfolio strategy of the AA US Brands to include annual brand planning for the portfolio that aligns to the overall AA brand strategy and individual brand strategy. Works with individual brands, Finance and other partners to integrate the individual AA brands into a collective strategy. Define and monitor portfolio KPIs, including sales growth, market penetration, ROI, and customer engagement and report portfolio outcomes and insights to executive leadership
• →Ensures the execution of the portfolio strategy by leading team to develop and implement portfolio strategy initiatives. Will work with Consumer marketing, AMI and field teams to ensure Portfolio initiatives are successfully launched in respective channels. Will work with MABI and other teams to measure the success of and ROI of said programs and initiatives
• →Ensures development Product Managers and other direct reports. Specific skill development includes market and financial, sales and expense budget/forecast development and monitoring analysis, strategy development and effectiveness and efficiency in development/implementation of key business drivers. Provides professional development, coaching and counseling of direct staff. Develops an effective team
• →Support brand teams with assistance with programs like the Monthly Marketing Call, Veeva uploads and management and other portfolio brand items as needed