Market Analytics and Business Intelligence (MABI) Analyst at Abbvie

Objectives: The Market Analytics and Business Intelligence (MABI) Analyst plays a pivotal role in providing data-driven insights to support business decisions in various therapeutic areas. This includes, but is not limited to, analyzing disease states, competitor landscapes, market environments, and trends in growth and market share. The goal is to enhance customer insights and knowledge through thorough qualitative and quantitative data analysis, guiding strategic direction for the business. This role is integral in advancing our capabilities toward predictive and prescriptive analytics, driving our strategic ambition forward. This position is ideal for a confident and skilled analyst who excels in transforming complex data into actionable insights and is eager to contribute to achieving advanced analytics goals within the organization. Responsibilities: Data Analysis and Insights: · Develop annual market research brand plans based on a sound and complete understanding of strategic needs and challenges of assigned brands and affiliate · Conduct critical analysis of both qualitative and quantitative data to improve customer understanding and deliver strategic business insights · Conduct analysis for strategic planning and product lifecycle tracking, from brand launch readiness to end stage lifecycle · Empower effective customer planning and segmentation to enhance business focus · Interpret complex data outcomes for commercial decision-makers · Track performance, effectiveness, and operational execution metrics Decision Support: · Provide data and analysis to support business decisions specific to therapeutic areas, leveraging an understanding of disease states, competitors, and market dynamics · Perform market insight analyses to identify challenges and opportunities, while simultaneously ensuring the integration and implementation of these insights within the brand teams and affiliate · Lead monthly model refresh and facilitate national and sub-national reporting · Prioritize impactful business innovations and guide business decisions · Conduct in-depth market analysis and develop thorough hypotheses, along with patient conversion factor assessments and amendments Brand Data Fluency: · Develop a deep understanding of data workflows and their limitations · Foster data fluency across the business to enhance brand planning capabilities · Push for better business questions and internalize actionable insights In-Field Team Excellence: · Propose and optimize incentive protocols and perform relevant calculations · Monitor and analyze incentive plans and field performance against quotas · Implement field incentive plans and determine key performance indicators · Adjust territory quotas when necessary and participate in customer segmentation and targeting Administrative: • Regularly evaluate and negotiate with existing and new market research suppliers to ensure maximum benefit while minimizing cost to the organization • Ensure that all relevant supplier/department paperwork and contracts are duly completed and catalogued