Multichannel Marketing & Commercial Operations Manager at Abbvie

About the Role

We are looking for a Multichannel Marketing & Commercial Operations Manager to drive digital transformation and commercial success for AbbVie’s specialty care brands. This role requires strategic thinking and hands-on execution across marketing, sales, and operations.

Key Responsibilities

• →Lead digital marketing strategy and execution for specialty care brands, ensuring effective use of email, content marketing, and online advertising across platforms.
• →Manage Customer Relationship Management (CRM) systems (e.g., Veeva CRM) to enable seamless omnichannel campaigns, sales alignment, and HCP/customer engagement.
• →Create and execute integrated marketing campaigns, including design of promotional materials, digital content, and multichannel messaging.
• →Develop, execute, and analyze large-scale B2B events, webinars, workshops, and virtual conferences focused on reinforcing brand legacy, educating stakeholders, and expanding the commercial network.
• →Ideate and/or provide support for any BD&L activity such as managing partnerships and lifecycle initiatives for mature/off-patent products, and collaborating with supply chain for optimal market availability.
• →Collaborate with sales and business teams to develop sales forecasts, monitor market trends, and support demand planning.
• →Analyze and report on campaign performance, omnichannel effectiveness, customer insights, and market trends to inform commercial decision-making.
• →Serve as a champion for digital transformation within the commercial and marketing teams by influencing best practices, process optimization, and capability building across marketing operations.
• →Maintain strict compliance with pharmaceutical industry regulations, data privacy, and internal policies for all operations and communications.