Regional Marketing Manager - Chronic Migraine/Spasticity & Movement Disorders at Abbvie

Abbvie

Orange, CA, us·5h ago

SeniorFull-time

Salary Range

$88,400 - $119,600 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

The Regional Marketing Manager (RMM) is a key member of the Marketing Team, serving as a field liaison between home office-based Marketing leads and healthcare professionals (HCPs) and field sales within an assigned geographical region. This role focuses on supporting thought leader injector training and development, engaging with External Experts (EEs) to gather business insights, and driving Peer-to-Peer education.

Key Responsibilities

→Develop region customer engagement plans that support best-in-class injector training and education, ensuring optimal patient experience with clinical outcomes.
→Manage and support the Speaker Bureau within the assigned area.
→Engage with regional/local EEs, emerging leaders, and state/local society leadership to gather insights for key business questions that support marketing strategy.
→Identify and recruit faculty and attendees for national program launches and speaker training.
→Consult with HCPs on peer-to-peer content development.
→Provide training on HCP-led educational and injector training content updates.
→Lead and/or co-lead congress planning and EE engagements within the assigned region.
→Coordinate execution of all conference elements across appropriate internal stakeholders and agency support.
→Serve as the marketing lead for field competitive insights for the assigned region to help inform strategy and brand planning execution.

Requirements

✓Must be able to manage effective written and oral communications with EEs, representing and protecting AbbVie’s interests during interactions.
✓Ability to translate market trends, insights, and competitive practices to draw key business opportunities and develop strategic and tactical plans.
✓Maintain a working knowledge of industry information sources.
✓Strong collaboration and team orientation, with experience accomplishing results while influencing without authority.
✓Effectively support tracking and management of the marketing budget, managing conventions, speaker programs, and meetings within assigned budget.
✓Consistently manage multiple projects to deliver high-quality work in a timely fashion.
✓Adhere to regulatory and compliance guidelines.
✓Understand the attributes of other AbbVie internal functional areas and the impact of relevant decisions.