Senior Brand Manager (Haematology) at Abbvie

An exciting opportunity has arisen to join AbbVie’s Lymphoma Team at a pivotal stage in our haemato-oncology journey. Having recently launched, with further indication launches expected in the short to medium term, this is a rare chance to join at a truly exciting and strategically important point for the business. As Senior Brand Manager, Lymphoma, you will play an integral role in shaping and delivering brand strategy across a recently launched indication and future launches. Working closely with the Brand Lead and a broad cross-functional team across both head office and in-field teams, you will help drive disciplined execution of the brand plan and identify opportunities to maximise impact for patients, customers and the business. This is a high-visibility role with broad scope across strategic planning, launch readiness, tactical delivery and multichannel campaign execution. It offers the opportunity to contribute to a growing area of the business whilst continuing to develop your own capabilities in a supportive, collaborative and dynamic team environment. What you’ll be doing • Leading elements of strategic and tactical brand planning for the lymphoma portfolio • Supporting launch and post-launch excellence across current and future indications • Delivering impactful multichannel campaigns and customer engagement activity • Partnering with cross-functional stakeholders to align strategy and execution • Using data and insight to evaluate performance and identify opportunities for optimisation • Helping shape customer journeys and engagement plans across the launch cycle • Contributing to ways of working that support launch excellence in haemato-oncology • Ensuring all activities are delivered in line with the ABPI Code and AbbVie governance standards