Senior Brand Manager, Onco-hematology at Abbvie

Scope Define and Lead the Brand Strategy, coordinating the Marketing Activities, according to global and local processes and procedures. Main Responsibilities Business & Financial Acumen Support the Business Unit Manager in Brand Financial processes: • Budget allocation and monitoring • Monthly performance analysis • Brand S&OP preparation • 1-year Financial Plan & Long-Range PlanAnalysis to Insights Responsible for: • Market & Brand Analysis and Market Research • Trends monitoring and Market/Competitive/Customers actionable insights collectionCustomer Strategy • Lead the development of the Brand & Functional Plans, coordinating the inputs of all Brand/In-Field Team members, in alignment with the Brand strategic framework defined under the supervision of the Business Unit ManagerMarketing Mix Optimization • Ensure & coordinate the implementation of all activities related to the Functional Plan • Provide an innovative and patient-centric mindset and a multi-stakeholders approach to meet strategic Brand objectivesEffective Engagement • Responsible for the Digital Customer engagement evolution and the delivery of Advanced Customer Experiences via the creation and delivery of effective communication plans and materials • Coordinate the execution of the In-Field team excellence main processes and ensure the understanding of their purpose from the In-Field teamInternal & External Stakeholder Alignment • Leverage on strong relationships with international and local internal Stakeholders • Demonstrate a comprehensive understanding of the external Stakeholders’ needs and behaviors through in-field effective presence with the ability to create and maintain solid relationships