Strategy & Growth Manager at Abby Care

ABOUT ABBY CARE Making family care possible. At Abby Care, we are tackling one of the most important and unsolved challenges of our time: family caregiving. Over 50 million Americans are family caregivers for loved ones without pay, tools, or support. Our mission is clear and ambitious: to train and employ family caregivers so they can get paid for the care they already provide at home. Abby Care is building a tech-powered, family-first care platform to efficiently deliver care, improve health outcomes, and provide the best-in-class experience nationwide. We are rapidly expanding our mission and looking for passionate team members to join. Abby Care has partnered with leading insurance plans, healthcare providers, and community organizations. We’re supported by top, mission-driven VCs to empower families throughout the country. THE ROLE We're looking for a passionate and empathetic leader to join us as a Strategy & Growth Manager. In this role you will be responsible for driving state-wide growth strategies and managing data analytics, workflows, and scalable business operations. You will be in charge of supporting the operations and business development team with analysis and formulating insights that improves targeting and channel strategy and increase conversion rates through the lead intake funnel. This is a Full-Time Hybrid opportunity based in Atlanta, GA. You will report to the Georgia General Manager and will manage a team of operations associates that work on the day to day of the lead intake process. KEY RESPONSIBILITIES: - Optimize Intake Operations: Streamline the intake process to ensure efficient lead management, accurate data collection, and timely qualification and work with marketing/media for lead generation initiatives and optimization. - Leverage Data & Analytics: Use data-driven insights to refine strategies, optimize processes, and drive growth. - Testing: Create and run A/B tests to identify growth opportunities. - Ensure Cross-Functional Alignment: Collaborate with the General Manager,Sales and Partnership teams, and central ops functions. - Champion Operational Excellence: Establish workflows and maintain consistent execution across growth teams. - Manage a team of associates: Ensure team is supported to deliver high quality work. THE REQUIREMENTS: - At least 3-5 years of operational leadership experience, ideally in startups or growth/sales-oriented roles. - Experience working in fast-paced environments. - Proven track record of developing and implementing strategic initiatives while maintaining excellent day-to-day execution. - Strong analytical skills with experience using data to drive decision-making and process improvement. - Excellent communication skills, both with team members and external partners. - Deep empathy and emotional intelligence, with genuine passion for helping underserved communities. - Must reside or be willing to permanently relocate to the greater Atlanta area. - Nice to have: Experience in the home health care space. - Nice to have: Experience managing offshore teams. OUR VALUES 1. Families First Redefining healthcare starts with how we treat the parents and children we serve. We go above and beyond for every family, building strong, lasting relationships. We continually ask ourselves, “Would we want this for our own families?” 2. Urgency with Precision Millions of families are waiting for care, and they cannot wait, therefore this is not your typical 9 to 5 job. We match their urgency with our own, delivering exceptional care without compromise. Here, speed and excellence go hand in hand. 3. Relentlessly Resourceful As an ambitious startup, we adapt quickly and make the most of limited time and resources. We solve challenges with creativity to deliver results without unnecessary complexity. 4. Purpose with Positivity We take our mission seriously while never losing sight of the people behind the work. Respect, kindness, memes, and coffee make us stronger as a team and better for the families we serve. 5. Driven to Redefine What’s Possible We are here to make healthcare better, which means asking hard questions, challenging outdated systems, and finding smarter, more compassionate ways to deliver care. BENEFITS: - Competitive compensation packages that reflect the value you bring. We reward our team for the impact of their work – full-time employees are eligible for an annual company performance bonus. - Comprehensive health coverage that works for you. We cover 90% of your premiums and 70% for your dependents, with multiple PPO plan options to choose from for medical, vision, dental, life, and short-term disability. - Generous paid time off. We provide policies that allow you to recharge along with 10 paid company holidays. - Team bonding. We love bringing our teams together. As a full-time employee, you’ll get to connect, collaborate, and have fun through team activities and our annual company retreat. - Financial savings benefits to support your future. We support your financial well-being with HSA contributions, optional FSA and commuter benefits, and full coverage of all 401(k) account fees (employer match not currently offered). - Paid parental leave to support your growing family. We provide paid leave, so you can focus on bonding and adjusting to life as your family grows. We are an equal opportunity employer and welcome applicants from all backgrounds, consistent with applicable laws. Employment is contingent upon successful completion of a background check, satisfactory references, and any required documentation.