Digital Marketing Manager (m/f/d) - EDITED at ABOUTYOUGmbH

EDITED has established itself as a well-known international fashion brand that stands out with a detailed design language, extraordinary capsule collections and high-quality basics. Our international creative team in Berlin designs trend focused collections and exclusive styles with a premium feel. As a Digital Marketing Manager - EDITED (m/f/d) you are responsible for the holistic planning and implementation of our paid digital campaigns (brand and performance) including our Newsletter campaigns. Your role will also have a relevant contribution to defining our Marketing strategy and goals. The position is a fixed-term role to cover parental leave. Responsibilities • Creation and implementation of the performance marketing strategy & goals in alignment with the team lead marketing • Planning, implementation, optimisation and reporting of online campaigns across several tools and platforms (Google Ads, Meta Ads) • Planning, implementation, optimisation and reporting of our Newsletter campaigns in alignment with the marketing team • Defining and creating materials for digital campaigns and promotions in alignment with the graphic designers • Implementing A/B testing and researching on new ways of maximizing conversions and impact of our campaigns • Organizational tasks such as budget and time planning, marketing calendar update, invoice control and KPI achievementRequirements • A minimum of 3 years of experience in performance marketing are required for this role • Strong understanding of performance marketing, KPIs and conversion optimisation • You have proven experience in implementing campaigns for specific channels: Google Ads & Meta Ads (SEA & Paid Social) • Experience with Email Marketing within the ecommerce background is highly desirable • Knowledge of META and Google business & Analytics tools, as well as CRM interfaces • Knowledge of specific tools (Smartly, Adobe Photoshop, etc.) is not a must but a nice to have • Communication skills and a strong hands-on mentality • Quick perception, high motivation as well as analytical thinking • Very good knowledge of MS OfficeBenefits • Hybrid working model & flexible working hours • Modern & dog-friendly office in the city centre with a variety of food options for lunch breaks • Fresh fruit, vegetables & drinks in the office • Exclusive employee discounts for our online shop • Subsidised EGYM Wellpass membership & discounted gym memberships • Growth and development opportunities through our AY Academy (including language courses, health & wellbeing, Meet the Teams) • Company pension plan • Mobility allowance and monthly allowance for SwapfietsYOU ARE THE CORE OF ABOUT YOU We take responsibility for creating an inclusive and exceptional environment where all genders, nationalities and ethnicities feel welcomed and accepted exactly as they are. We believe that a diverse workforce essentially contributes to the ABOUT YOU culture. In order to maintain talent and diversity, we emphasize the care for physical health, mental health and overall well-being. Our values and work ethics essentially contribute to our brand mission: empower acceptance and shape an inclusive, fair and circular fashion culture. We look forward to receiving your application - preferably online via our application portal. This way we can guarantee a faster process and it is also very easy for you to upload your application documents! :-)