Senior Product Manager - Marketing & Communications at Accenturefederalservices

At Accenture Federal Services, nothing matters more than helping the US federal government make the nation stronger and safer and life better for people. Our 13,000+ people are united in a shared purpose to pursue the limitless potential of technology and ingenuity for clients across defense, national security, public safety, civilian, and military health organizations. Join Accenture Federal Services, a technology company within global Accenture. Recognized as a Glassdoor Top 100 Best Place to Work, we offer a collaborative and caring community where you feel like you belong and are empowered to grow, learn and thrive through hands-on experience, certifications, industry training and more. Join us to drive positive, lasting change that moves missions and the government forward! We’re seeking a Senior Product Manager with demonstrated experience leading the strategy, development, and optimization of large scale email marketing products or platforms. You will help to define product requirements and deliver measurable improvements to federal outreach, engagement, and citizen experience. This role owns the product vision, messaging strategy, roadmap, and end-to-end execution for marketing and communications initiatives. You will shape products and communication flows that improve public awareness, program participation, and mission outcomes—while increasing delivery velocity, operational efficiency, and team effectiveness. The work: • Deliver features and communication workflows that measurably improve engagement, comprehension, and completion rates • Reduce citizen confusion, support requests, and process friction through clearer content and better workflows • Maintain prioritized backlogs tying user needs, communications strategy, and delivery outcomes together • Leverage data, segmentation, and testing methodologies to inform product decisions and ensure email initiatives align with comprehensive audience engagement strategies. • Serve as the primary point of contact across Agile/SAFe teams supporting digital services, outreach, and communications • Define product requirements, user stories, acceptance criteria, and messaging needs for citizen-facing digital content • Prioritize backlog and roadmap based on customer impact, mission goals, accessibility requirements, and operational risk • Maintain traceability from communication needs and policy changes through delivery, testing, and validation • Conduct structured discovery with federal stakeholders, SMEs, and end users to validate messaging, workflows, and content needs Marketing & Communications Integration • Shape content strategy and delivery mechanisms for emails, outreach campaigns, notifications, web content, and educational materials • Partner with comms, marketing, and program teams to translate complex policy and technical concepts into clear, actionable guidance • Ensure all messaging meets federal plain language, 508 accessibility, and compliance standards • Support design and A/B testing of communication flows to improve clarity, adoption, and citizen satisfaction Data-Driven Decision Making • Use analytics, survey insights, and engagement metrics to identify friction points and optimize communication touch points • Define and track communication and experience success metrics; validate outcomes post-launch • Conduct landscape and benchmark research to inform messaging strategies and product direction Cross-Functional Collaboration • Partner closely with engineering, UX, content, marketing, and program leadership to align product and outreach objectives • Drive cross-team alignment to ensure communications and features support compliance, policy needs, and security standards • Reduce ambiguity by translating federal program goals into clear requirements for design, content, and development teams Stakeholder Engagement • Deliver concise, data-backed updates to executives and federal program leads on progress, risks, and trade-offs • Build trust through transparent communication, reliability, and consistent delivery • Serve as a strategic liaison between technical teams, communications staff, and mission owners Here’s what you need: • 8+ years of experience in digital product management and/or marketing, including responsibility for defining product roadmaps, gathering user and stakeholder requirements, and managing iterative delivery within an Agile environment. • Hands on experience with email marketing systems, customer engagement tools, or CRM platforms, and a proven ability to integrate email capabilities into broader outreach and communications campaigns • Strong requirements definition: user stories, acceptance criteria, workflows, messaging needs • Experience with Agile methodologies and backlog management tools (Jira, Azure DevOps) • Ability to use analytics (web, email, campaign, behavioral) to validate and optimize decisions • Experience conducting user research, usability testing, and message testing with federal audiences • Understanding of compliance, accessibility, plain language, and audit requirements • Strong leadership, analytical abilities, and stakeholder management skills are required, along with experience guiding cross functional teams and communicating progress to senior leadership. Bonus points if you have: • 5+ years in big tech, SaaS, or communications-focused environments • 1+ year experience leveraging AI for content optimization, research, or product insights • Experience in regulated industries, federal environments and/or commercial industries • Master’s or advanced degree As required by local law, Accenture Federal Services provides reasonable ranges of compensation for hired roles based on labor costs in the states of California, Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, New Jersey, New York, Washington, Vermont, the District of Columbia, and the city of Cleveland. The base pay range for this position in these locations is shown below. Compensation for roles at Accenture Federal Services varies depending on a wide array of factors, including but not limited to office location, role, skill set, and level of experience. Accenture Federal Services offers a wide variety of benefits. You can find more information on benefits here. We accept applications on an on-going basis and there is no fixed deadline to apply. The pay range for the states of California, Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, New Jersey, New York, Washington, Vermont, the District of Columbia, and the city of Cleveland is:$95,200—$204,400 USD What We Believe As a company wholly dedicated to serving the US federal government, we bring together the best talent to help reinvent how federal agencies operate and deliver greater value for their mission and the American people. We have an unwavering commitment to creating a culture in which all our people are respected, feel a sense of belonging, and have equal opportunity. As a business imperative, every person at Accenture Federal Services has the responsibility to create and sustain a culture where everyone feels welcomed and included. This is grounded in our core values and our experience that hiring and developing great people who reflect different perspectives, experiences, and backgrounds is key to driving innovation and delivering the results that our clients and the country count on. Equal Employment Opportunity Statement We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities. For details, view a copy of the Accenture Federal Services Equal Opportunity Policy Statement. Accenture Federal Services is an Equal Employment Opportunity employer. Additionally, as an Affirmative Action Employer for Veterans and Individuals with Disabilities, Accenture Federal Services is committed to providing veteran employment opportunities to our service men and women. Requesting An Accommodation Accenture Federal Services is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture Federal Services and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired. If you are being considered for employment opportunities with Accenture Federal Services and need an accommodation for a disability or religious observance during the interview process or for the job you are interviewing for, please speak with your recruiter. Other Employment Statements Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States. Candidates who are currently employed by a client of Accenture Federal Services or an affiliated Accenture business may not be eligible for consideration. Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process. The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information. California requires additional notifications for applicants and employees. If you are a California resident, live in or plan to work from Los Angeles County upon being hired for this position, please click here for additional important information.