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ExecutiveFull-timeGit
Salary Range
$38,080 - $51,520 /year
This salary is estimated based on similar roles. The actual salary may vary.
Main responsibilities:
 
• Build Digital yearly plan and budget for the hotel across Direct & Indirect channels
• Contributing to Hotel Strategy, working closely with key stakeholders from Marketing, Sales, Revenue, PR, F&B
• Develop quarterly and yearly e-commerce and digital marketing plans covering all digital channels and levers (Direct and Indirect)
• Plan and execute all digital marketing activities including but not limited to SEO/SEA, emailing, social media, display, Metasearch and influencers
• Reporting and Analysis of Web Direct and Indirect performance
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Ensure hotel’s presence across key Social platforms relevant to the source markets and social content production
• Handle the CRM and email Marketing with the third party tool for Rooms, F&B and other outlets in line with the strategy and corporate guidelines
• Monitor and assist in ensuring Rate parity together with the Revenue Director/Manager throughout all distribution channels
• Manage Hotel’s online reputation
• Review and monitor hotel’s competitor set on a regular basis and maintain competitiveness in terms of content quality and offer appeal
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Ensure Accor App visibility and usage uplift across the hotel
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide leadership and perspective for adoption where appropriate
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About AccorHotel
AccorHotel is a leading international hotel group that operates a diverse portfolio of hotel brands across various segments, from budget-friendly to luxury accommodations. Founded in France in 1967, the company has grown into one of the world's largest hotel operators, with a presence in over 100 countries. AccorHotel is known for its innovative approach to hospitality, integrating technology and personalized guest experiences to meet the evolving needs of travelers. The company's name reflects its French origins, while its global reach underscores its commitment to providing consistent quality and service worldwide. AccorHotel offers a wide range of products and services, including hotel management, franchising, and digital solutions for travelers. Its portfolio includes well-known brands such as Sofitel, Pullman, Novotel, Mercure, Ibis, and Adagio, each catering to different market segments, from business travelers to families and leisure tourists. Key features of AccorHotel's offerings include loyalty programs like Le Club Accor, mobile check-in/check-out, and personalized guest services. The company targets both individual travelers and corporate clients, providing tailored solutions to enhance their stay experience. AccorHotel's digital platform, accessible via accorhotel.com, allows guests to easily book accommodations, access exclusive deals, and manage their reservations seamlessly. AccorHotel has achieved significant milestones in the hospitality industry, including the acquisition of several high-profile brands and the successful implementation of digital transformation initiatives. The company holds a strong market position, ranking among the top hotel groups globally. Its unique value proposition lies in its ability to blend traditional hospitality with modern technology, creating a seamless and engaging experience for guests. AccorHotel's commitment to sustainability and social responsibility further distinguishes it, as the company actively works to reduce its environmental impact and support local communities through various initiatives.
