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ExecutiveFull-time
Salary Range
$202,300 - $273,700 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
The Group Sales Manager is responsible for generating group business and event revenue for the hotel through proactive sales efforts, relationship development, and strategic account management. This role focuses on identifying new business opportunities and securing group bookings that align with the hotel’s revenue objectives.
Key Responsibilities
- →Identify, solicit, and secure new group business including corporate meetings, conferences, social events, and group travel
- →Develop and maintain relationships with corporate clients, meeting planners, travel agencies, and event professionals
- →Actively prospect for new accounts through networking, industry events, client outreach, and market research
- →Conduct site inspections and property tours for prospective clients
- →Represent the hotel at trade shows, sales missions, and networking events
- →Manage assigned group accounts and maintain ongoing relationships to encourage repeat business
- →Develop customized proposals that align with client needs and the hotel’s capabilities
- →Negotiate contracts, rates, and event terms in accordance with hotel guidelines
- →Coordinate closely with the Sales and Events team to ensure seamless transition from sales to event execution
- →Achieve assigned group sales revenue goals and booking targets
- →Monitor booking pace and adjust sales strategies to meet revenue objectives
- →Identify opportunities to upsell event services, catering, and additional hotel offerings
- →Develop strategies to maximize group room nights, meeting space utilization, and food and beverage revenue
- →Analyze market trends and competitor activity to maintain a competitive sales strategy
- →Prepare and submit weekly sales reports, forecasts, and pipeline updates
- →Work closely with the Events, Banquets, Food & Beverage, and Front Office teams to ensure successful execution of group events
- →Coordinate with Revenue Management to align pricing strategies and group availability
Requirements
- ✓Strong sales acumen and hospitality expertise
- ✓Ability to build long-term client relationships within the luxury hospitality market
- ✓Experience in group sales, event management, or hotel operations
- ✓Excellent negotiation and communication skills
- ✓Proficiency in sales management systems and CRM tools
- ✓Understanding of hotel revenue management principles
- ✓Ability to analyze market trends and competitor activity
- ✓Strong organizational and time management skills
- ✓Ability to work collaboratively with cross-functional teams
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