Head of Marketing, Advisory Practice at Acquisition

Vision: The Acquisition.com [Upgrade to PRO to see link] Advisory Practice (AP) exists to be the most trusted advisory firm for small and medium businesses. Not "McKinsey for the $1-10M founder," but a category unto itself. AP is the trusted guide layer of the acquisition.com [Upgrade to PRO to see link] ecosystem. Every client is on a defined, multi-year guided journey, with AP always knowing where they are and what comes next. Every client interaction makes the system smarter, every product reinforces the next, and the ceiling is defined by data and trust, not by how many people we can hire. We are brokers of trust. Trust is what compounds in our work, and it is the asset that makes everything else, retention, ascension, and lifetime value, possible. Marketing is how that trust relationship begins. The first ad a founder sees, the first funnel they move through, the first workshop they attend, that is where AP's promise either lands or doesn't. Which means the marketing engine isn't a support function. It is the front door to a multi-year client relationship, and the person leading it has to take that as seriously as the advisors delivering on the other side. Role: The Head of Marketing is the senior leader responsible for building, scaling, and operating the entire marketing engine for the Advisory Practice. This is the arm of Acquisition.com [Upgrade to PRO to see link] that guides SMB founders/owners through defined, compounding advisory journeys. This is a high-volume, high-ticket acquisition operation, and the scale will only grow. Today that means driving consistent workshop sales through our paid media engine. Over time, it means expanding into new programs, new client segments, new geographies, and building the marketing infrastructure that can support that growth without breaking. This role owns the strategy, systems, team, and execution required to drive that volume, while simultaneously improving the lifetime economics of every client acquired. Filling the top of the funnel is table stakes. Acquiring clients who stay, grow, and move into higher-value programs over time — clients whose lifetime value justifies and exceeds the cost to acquire them — is the job. This role works hand-in-hand with the AP sales team and in coordination with the Acquisition.com [Upgrade to PRO to see link] HoldCo Media team. Historically, HoldCo built the foundation of AP's marketing engine. The next chapter is different: AP is standing up its own dedicated marketing operation, its own team, its own tools, its own budget, and its own rhythm. HoldCo Media remains a strategic resource for brand standards and high-level guidance, but this role owns all day-to-day decisions, execution, and performance. The mandate is to build a marketing department that operates with full autonomy and accountability. Within that, this role is responsible for defining and continuously refining the Ideal Client Profile alongside the AP sales team, building feedback loops between acquisition data and retention data, and ensuring marketing is optimizing for the clients the organization actually wants to serve long-term, not just the ones easiest to attract to a single entry-point offer. This role is also responsible for aggressively integrating AI into marketing workflows. Not as a side tool, but as a core production and decision-making advantage. AI must become the lever that allows the marketing team to move faster, test more, produce more creative content, and scale output without scaling headcount irresponsibly. You are not just running a marketing department. You are building a high-output marketing machine. Reports directly to VP of Operations, Ned Arick and must be in Las Vegas, NV or willing to relocate. Responsibilities: Leadership Strategic Direction - Set the strategic direction for AP marketing: what we're building, where we're going, and how the marketing engine evolves as AP scales into new programs, segments, and geographies - Contribute to the overall AP business strategy from the marketing perspective. Participate in org-level strategic planning, identify market opportunities and risks ahead of the curve, and translate company growth objectives into the marketing plan that supports them - Build and maintain the tactical marketing plan that progresses overall company strategy, not just campaign calendars, but a clear throughline from AP's strategic priorities to what the marketing team executes quarter by quarter - Partner cross-functionally with Program leads, Client Experience, and other AP business leaders to surface insights, ideas, and downstream impacts that should shape marketing direction; this role cannot operate in a silo - Partner closely with HoldCo media and other marketing leaders for cross-functional alignment on strategy and insights. - Lead creative strategy: what gets filmed, what angles get tested, what formats get prioritized. - Own paid platform strategy: evaluate and maintain the current platform mix (Meta, Google, YouTube, TikTok) while continuously scouting, testing, and recommending emerging channels and platforms that could create new acquisition advantages for AP - Build and maintain the analytics and attribution infrastructure that connects front-end acquisition cost to back-end client value across the full relationship lifecycle - Conduct deep diagnostic audits when KPIs go sideways — tracing a miss back through multiple data sources to find root cause, not surface symptoms Financial Oversight - Own the full AP marketing budget, not just paid media allocation, but departmental spend across headcount, tools, vendors, and production, with clear visibility into ROI and cost discipline across every line item - Set and manage the paid media budget across Meta, Google, YouTube, and TikTok, allocating spend toward channels and audiences that produce high-LTV clients - Own CAC:LTV as the governing metric for acquisition decisions — volume matters, but not at the expense of client quality and downstream economics Team Development & Performance - Lead creative production, videography, media buying (through vendor partnerships), and technical marketing - Manage and develop the team: set expectations, performance standards, and quality benchmarks across the entire marketing pipeline - Own hiring, onboarding, and performance management for every seat in the department and every third-party vendor used - Build a culture of speed, precision, accountability, and continuous improvement - Run the AP marketing meeting cadence: weekly team stand-ups, bi-weekly creative reviews, and monthly performance readouts to AP leadership Sales Alignment & ICP Optimization - Work closely with the AP sales team to define and continuously refine the Ideal Client Profile: who converts well AND retains well AND ascends into higher-value programs - Establish a recurring feedback loop between marketing and sales: what’s the quality of leads coming in? Which campaigns produce clients that stick? Which audiences look good on CPA but churn fast? - Collaborate with sales on month-over-month volume planning: pipeline needs given close rates, capacity, and revenue targets - Own the marketing-to-sales handoff: lead quality, lead scoring, and ensuring the pipeline arriving at sales is pre-qualified and aligned to ICP - Use sales and client outcome data to inform targeting, messaging, and creative direction Hands-On Oversight - Maintain direct visibility into ad creative quality, review and approve before anything ships, with the judgment to improve work, not just greenlight or reject it - Stay close enough to the ad accounts to ask the right questions: campaign structure, pacing, CPA trends, informed enough to catch what your media buyer misses and hold vendors accountable - Guide the filming cadence with AP's talent: scripting direction, shot selection, production priorities based on what the data says is working, not personal preference - Know the funnel math cold: conversion rates, landing page performance, email sequence metrics, so you can pressure-test what the team brings you and make calls with confidence AI Integration & Tooling - Identify, test, and implement AI tools that materially increase creative output, campaign optimization, and analytical speed - Build an AI-augmented production pipeline that increases creative velocity without increasing headcount - Establish team-wide AI usage standards: what tools, what workflows, what guardrails, what quality checks - Ensure AI is integrated without compromising quality, taste, or brand consistency - Stay current on emerging AI capabilities relevant to paid media, content production, and marketing analytics Vendor & Partner Management - Manage the media buying partnership: performance accountability, reporting cadence, and strategic alignment. - Manage and oversee current creative and editing vendors that exist in the department today. - Ensure vendor output is aligned with ICP and CAC:LTV goals, not just CPA targets in isolation - Own AP’s dedicated tool stack and subscriptions (separate from HoldCo) — no shared resources, no competing priorities Workflow Systems & Operational Infrastructure - Build and enforce standardized marketing workflows that reduce errors, missed deadlines, and revision cycles - Build and maintain SOPs, decision trees, escalation paths, and approval workflows so the department runs with rhythm, not heroics - Maintain visibility into the content and campaign calendar — ensure resourcing is planned weeks in advance, not reactive - Coordinate with HoldCo marketing on brand guidelines and strategic frameworks through structured cadences — but own all day-to-day decisions autonomously Requirements: - 10+ years of experience in performance marketing leadership with direct budget ownership at scale ($1,000,000+/month in paid spend) - Proven experience managing a multi-function marketing team (not just media buyers or just creatives) - Demonstrated understanding of CAC:LTV economics — has optimized acquisition not just for cost-per-lead but for customer quality, retention, and lifetime value - Experience working cross-functionally with sales and customer success leadership to define ICP, align on pipeline quality, and build feedback loops between acquisition and retention data - Deep platform fluency across Meta, Google/YouTube, and at least one of TikTok or programmatic — can audit an account structure and find what’s broken - Proven ability to build marketing team and infrastructure from scratch or near-scratch: SOPs, reporting frameworks, team operating rhythms - Proven ability to lead at multiple levels, managing both managers and individual contributors, setting clear expectations, developing talent, and holding the team accountable without micromanaging. - You have built teams, not just inherited them. - Strong creative eye with the judgment to direct ad creative production — not just approve/reject, but improve - Active, demonstrable use of AI tools in professional marketing workflows — not theoretical interest, actual implementation - Analytical rigor: comfortable owning attribution models, diagnosing funnel math, and making budget decisions from data - Experience in info-product, education, coaching, or events-based businesses is a major plus - Strong familiarity with Hyros or comparable attribution platforms in high-spend environments - Comfortable with project management systems and pipeline tracking - Ability to lead under pressure, maintain quality at scale, and eliminate chaos through structure - Must be willing to aggressively experiment, test workflows, and build an AI-native marketing culture Results: - High-volume workshop ticket sales are sustained consistently and growing, starting at a minimum of 400 per month and scaling with company growth targets. - CAC:LTV ratio is established, baselined, and improving quarter-over-quarter as the team optimizes for client quality, not just volume - Marketing, sales, and customer success operate with a shared ICP definition and recurring feedback loop, and lead quality improves measurably over time - Paid media budget (~$1M+/month) is allocated with full attribution visibility from acquisition cost through client lifetime value - The department is data and dashboard-driven: performance is visible in real time, decisions are made from shared reporting, and no one is guessing about what's working - Creative output velocity increases substantially through AI-augmented workflows without increasing headcount - AI is embedded into daily workflows across the team — increasing speed, reducing workload friction, and creating a measurable production advantage - This leader actively co-thinks with AP leadership on what hasn't been done before in professional services marketing, thinks big, experiments aggressively, and is willing to operate on the edge of what's possible. They don't wait to be told what to try. - The AP marketing department operates autonomously from HoldCo — HoldCo advises ad-hoc, does not operate day-to-day - All team members have clear roles, clean handoffs, and documented SOPs — the department runs on rhythm, not individual heroics Location: - Las Vegas, NV (onsite at ACQ HQ) - Support for relocation to Las Vegas will be provided - Light travel may be required BENEFITS: We offer a comprehensive, evolving benefits package designed to support your health, family, and wellbeing. Some key offerings: - Flexible Unlimited Paid Time Off and Company-wide Holidays - Employer sponsored Medical, Dental, & Vision plans - $1,950 annual Employer HSA contribution - FSA options including dependent care - Employee assistance program and mental health resources - Employer match program for 401(k), eligible for both Traditional and Roth accounts - $1,200 annual wellness reimbursement through JOON [Upgrade to PRO to see link] that supports health, family care, pet care, fitness, and more! - For local or visiting team members, enjoy access to a state of the art gym at our HQ in Las Vegas * Benefits eligibility applies only to full-time roles. ACQ CORE VALUES: Our core values are the heart and soul of this incredible company. The right person for this role will appreciate each of these values, personally subscribe to them, and understand why each is critical to having a great business. COMPETITIVE GREATNESS Be at your best when your best is needed. Enjoyment of a hard challenge. Those who have the drive to constantly improve, the superior intellect and long term commitment to see incremental improvements become compounding returns. SINCERE CANDOR Have the self awareness to accurately perceive and communicate hard truths that improve others and self, the courage to do so, and the humility to accept them, even when it hurts. Nothing great can be built without feedback: internally or externally. UNIMPEACHABLE CHARACTER Be the type of person with whom people are always proud to associate, personally and professionally. We look for true alignment of thoughts, words, and actions towards a goal worth pursuing.