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SeniorFull-timeGitAI
Salary Range
$88,400 - $119,600 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
Addepar is seeking a strategic and results-oriented Lifecycle Marketer to join their marketing team, focusing on the US RIA segment. This role involves designing and executing end-to-end marketing strategies across the entire prospect and client lifecycle.
Key Responsibilities
- →Manage the Full Lifecycle Journey: Design, implement, and optimize multi-channel lifecycle programs for the US RIA segment
- →Drive Awareness and Acquisition: Develop targeted campaigns to build brand awareness within the RIA community
- →Optimize Client Implementation Engagement: Partner with the Customer Success team to optimize implementation experience marketing efforts
- →Execute Retention and Upsell Strategies: Identify opportunities for account growth and renewal
- →Content and Messaging Strategy: Create compelling, segment-specific content and messaging
- →Data-Driven Optimization: Analyze lifecycle metrics to optimize campaign performance
- →Collaborate Cross-Functionally: Work closely with Sales, Customer Success, Product, and Marketing Operations
- →Leverage Marketing Technology: Utilize marketing automation tools, CRM systems, and analytics platforms
Requirements
- ✓Bachelor's degree in Marketing, Business, or a related field
- ✓Substantial experience in B2B marketing, preferably in financial technology or financial services
- ✓Proven experience in managing and executing marketing campaigns across multiple channels
- ✓Strong project management skills with the ability to manage multiple initiatives simultaneously
- ✓Excellent communication and interpersonal skills
- ✓Proficiency in marketing automation tools, CRM systems, and analytics platforms
- ✓Creative thinker with a strategic mindset and a results-driven approach
- ✓Proactive and enthusiastic with a willingness to learn new skills
- ✓Ability to thrive in a fast-paced, dynamic environment
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