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SeniorFull-timeGit
Salary Range
$88,400 - $119,600 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
Adyen is seeking a strategic and results-driven Demand Generation Manager to launch multi-channel marketing campaigns for enterprise businesses globally. This role will focus on connecting strategy to execution and elevating how demand is built across the funnel.
Key Responsibilities
- →Define and execute demand generation strategies in North America aligned to revenue and pipeline goals.
- →Translate business priorities into clear campaign strategies across the full funnel, from awareness to conversion.
- →Develop deep understanding of target audiences, buying committees, and priority accounts to inform messaging and campaign design.
- →Partner with product marketing, content, and creative teams to shape compelling narratives and campaign briefs.
- →Contribute to the evolution of Adyen’s account-based marketing approach across 1:many, 1:few, and 1:1 motions.
- →Work closely with Sales, SDRs, Partnerships, and Account Management to align on account strategy and execution.
- →Own campaign measurement and optimization, using data and insights to iterate, scale, and improve performance.
- →Share learnings and best practices to raise the bar for demand generation across the team and region.
Requirements
- ✓10+ years of marketing experience, with at least 3 years launching and managing integrated campaigns for an enterprise buying audience
- ✓Expert in leading cross-functional teams to develop campaign briefs, creative concepts, channel strategies, and assets
- ✓Track record of launching campaigns on time and delivering on pipeline goals
- ✓Broad experience executing campaigns across a variety of channels including ads, email, web, social, and events. Have expertise in at least one channel
- ✓Knowledge of marketing trends, tools, and best practices; you seek innovative ideas and push for creative solutions
- ✓Ability to measure and optimize campaign performance. You like to launch fast and iterate based on the data
- ✓Self-starter who excels at prioritizing, moving fast, building relationships, bringing stakeholders along in the process
Benefits
- ★Competitive salary and equity
- ★Health insurance and 401k
