CRM Specialist at Airapps

Airapps

Lisbon·2h ago

Mid LevelFull-timeAI

Salary Range

$68,000 - $92,000 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for a CRM Specialist to join Air Apps, a family-founded company creating an AI-powered Personal & Entrepreneurial Resource Planner (PRP). This role involves managing and optimizing CRM systems and email marketing campaigns to enhance customer engagement and retention.

Key Responsibilities

→Develop and execute email marketing campaigns, drip sequences, and lead nurturing strategies
→Manage and optimize CRM workflows, segmentation, and customer lifecycle automation
→Work with CRM platforms like HubSpot, Marketo, Salesforce, or Klaviyo to improve campaign performance
→Track and analyze email open rates, CTR, conversion rates, and customer engagement metrics
→Optimize email templates, A/B test subject lines, and improve deliverability
→Create and maintain customer segmentation strategies for targeted campaigns
→Collaborate with marketing, sales, and product teams to personalize customer interactions
→Implement behavioral triggers and automation workflows to improve retention
→Ensure compliance with GDPR, CCPA, and email marketing regulations
→Stay up to date with CRM trends, personalization strategies, and automation best practices

Requirements

✓Around 3+ years of experience in CRM management, email marketing, or marketing automation
✓Hands-on experience with HubSpot, Marketo, Salesforce, Klaviyo, or similar platforms
✓Strong understanding of email marketing best practices, segmentation, and automation workflows
✓Experience with A/B testing, personalization, and dynamic content strategies
✓Knowledge of lead scoring, drip campaigns, and customer journey mapping
✓Familiarity with HTML/CSS for email formatting is a plus
✓Analytical mindset with experience using Google Analytics, CRM dashboards, and reporting tools
✓Strong attention to detail and ability to optimize email deliverability and engagement rates
✓Experience working in fast-paced, data-driven marketing environments