Growth Marketing Lead, Integrated Marketing at Airbnb

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. The Community You Will Join: Airbnb’s Global Marketing organization exists to help anyone belong anywhere—now including unforgettable Hotel stays and extraordinary Luxe experiences. As a key member of the fast-growing Hotels & Luxe Integrated Growth Marketing pod, you will: • Partner daily with channel experts (Paid Social & Display, Search/SEO, Lifecycle, Affiliates) to unlock full-funnel growth. • Work shoulder-to-shoulder with Business, Product, Supply, Analytics, Brand, and Finance to translate strategy into measurable impact. • Thrive in a culture that prizes creativity, data-driven decisions, and a “Host-like” approach to teamwork—always helpful, always inclusive. The Difference You Will Make: Reporting to the Director of Integrated Growth Marketing, you will architect and execute growth programs that accelerate bookings and revenue for Airbnb’s Hotels & Luxe categories. You will: • Design, launch, and scale campaigns that drive bookings growth, contribution margin, and efficient ROAS. • Build a test-and-learn roadmap for new product incubations (e.g., Hotels) and align priorities with business OKRs. • Integrate performance tactics with brand moments to create a seamless, end-to-end guest experience. • Translate insights into clear project plans, rallying channel owners and cross-functional partners to deliver measurable impact. A Typical Day: • Lead regular stand-ups with channel leads to review performance and reprioritize growth levers. • Deep-dive growth marketing trends; using insights to influence business, product, supply and other xfn partners. • Craft data-backed recommendations for budget shifts or incremental investment based on ROAS and payback. • Scope and socialize new growth opportunities that connect brand storytelling with performance channels. • Brainstorm with paid and owned-channel teams on how to surface Luxe and Hotel inventory to high-value audiences across all marketing surfaces. • Evangelize results and next steps to senior leadership - highlighting where to scale and where to pause. Your Expertise: • 9 + years in growth or performance marketing for consumer products; marketplace or travel experience preferred. • Proven ownership of multiple levers (Paid Social, Display, SEO, CRM/Lifecycle, Affiliates) with a record of beating aggressive ROAS / LTV goals. • Fluency in experimentation design, incrementality measurement, and channel attribution. • Strategic storyteller who influences cross-functional leaders without direct authority. • Demonstrated success weaving brand narratives into performance campaigns for premium or luxury audiences. • Thrives in ambiguity. Juggles many moving parts, prioritizes high-impact work, and flexes between strategy and hands-on execution. • Remote-friendly (PST working hours) with quarterly travel for off-sites and market visits. • Naturally collaborative; excels at stakeholder management and driving alignment through data-led recommendations. Your Location: This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list. If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from. Our Commitment To Inclusion & Belonging: Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply. We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: [Upgrade to PRO to see contact]. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process. We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application. How We'll Take Care of You: Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits. Pay Range$160,000—$200,000 USD