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SeniorFull-timeAI
Salary Range
$24,752 - $33,488 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Senior Growth Marketing Manager to join Airbnb's Growth Marketing team, supporting our Search Program. This role will focus on leading regional campaigns and full-scale SEM initiatives from concept to completion.
Key Responsibilities
- →Own the optimization and management of Airbnb’s SEM program across Google and local search engines for your region
- →Make improvements to structure, targeting, keyword coverage, landing pages and bid management
- →Develop an effective optimization process to quickly identify and respond to changes in performance
- →Proactively identify and test growth and efficiency opportunities
- →Pull and analyze reports to extract insights and transform those insights into actionable changes that will accelerate performance
- →Collaborate with our regional partners to fully support country goals and expand market coverage with locally-relevant creative
- →Research and leverage SEM industry trends and competitive analyses to inform marketing strategies
- →Proactively share performance insights and opportunities with leadership across Growth Marketing and regional teams
- →Coordinate with teammates by sharing learnings and applying proven tactics across the global SEM program
- →Harness new technologies in AI to improve targeting, bidding, ad delivery and scale
Requirements
- ✓8+ years of relevant experience working at an in-house growth marketing team
- ✓Fluency in English and Spanish or Portuguese
- ✓Proficiency with SQL and Excel (pivot tables, vlookups, modeling)
- ✓Proven track record of owning end-to-end SEM management
- ✓Analytical decision-maker who is adept at connecting data to outcomes and strategic direction
- ✓Endlessly curious and growth-minded
- ✓Collaborative and empathetic team member who builds close partnerships and connections
- ✓Effective written and verbal communicator with the ability to translate data and technical concepts into digestible stories
- ✓Strong organizational skills and attention to detail
- ✓Clear vision of how SEM contributes to the bigger picture
