Director, Growth and Performance Marketing - Bellevue at aircall

Aircall is a unicorn AI-powered customer communications platform used by 22,000+ companies worldwide to drive revenue, faster resolutions, and scale. We’re redefining what a customer communications platform can be—by combining voice, SMS, WhatsApp, and AI into one seamless workspace. Our momentum comes from a simple but powerful idea: help every customer-facing team work smarter, not harder. Aircall’s AI Voice Agent automates routine calls, AI Assist streamlines post-call tasks, and AI Assist Pro delivers real-time guidance that helps people do their best work. The result—companies grow revenue, deliver faster resolutions, and scale service. We’ve built a product customers love and a business that scales fast. Aircall operates in nine global offices (Paris, New York, San Francisco, Sydney, Madrid, London, Berlin, Seattle, and Mexico City), and is backed by world-class investors. Our teams are shipping AI innovation faster than ever and expanding across new product lines and markets. At Aircall, you’ll join a company in motion—ambitious, profitable, and product-driven—where impact is visible, decisions are fast, and growth is real. How We Work at Aircall: At Aircall, we believe in customer obsession, continuous learning, and delivering extraordinary outcomes. We value open collaboration, taking ownership, and making smart, informed decisions with speed and precision. If you thrive in a fast-paced, team-driven environment where curiosity, trust, and impact matter, you'll fit right in Role Overview Aircall is hiring a Director of Growth & Performance Marketing to own and scale our global inbound demand engine as buyer behavior shifts in an AI-driven world. This role has end-to-end ownership of inbound demand, with accountability for building predictable, efficient pipeline. The charter spans all inbound channels, including paid acquisition across search, paid social, affiliates, and influencer marketing, as well as SEO, AI-driven search and answer engines, global campaign execution, and the website as a core conversion engine. This leader is responsible for turning global campaigns and the website into always-on, measurable demand drivers across regions, and ensuring all inbound channels work together as a single system. You will partner closely with Sales, RevOps, Finance, within Marketing, and work closely with Marketing Operations to influence systems, attribution, and measurement, ensuring inbound strategy translates into reliable revenue outcomes. Success is measured by pipeline volume, conversion, efficiency, and predictability to align inbound to revenue outcomes. Key Responsibilities • Own all inbound demand globally across paid search, paid social, affiliates, influencer marketing, SEO, AI-driven discovery, campaign-led demand, and website conversion. • Lead, scale, and operationalize global campaigns, turning them into repeatable, measurable demand generation programs across regions. • Own the website as a conversion engine, driving continuous A/B testing, improvement across messaging, UX, experimentation, and conversion rate optimization in partnership with brand/content and product Marketing. • Lead global paid programs across Google, Bing, LinkedIn, Meta, and emerging platforms with accountability for ROAS and cost-per-qualified-pipeline. • Scale affiliates and influencer programs as core demand channels with clear attribution, optimization, and performance standards. • Evolve SEO from a traffic-focused function into an intent- and conversion-driven engine aligned to modern buyer behavior and AI search. • Ensure Aircall is discoverable and recommended across AI-powered answer engines and platforms including ChatGPT, Perplexity, Claude, and Gemini. • Build and own a rigorous experimentation roadmap across channels, regions, formats, and on-site experiences to identify scalable, high-intent growth levers. • Develop full-funnel strategies that align paid, organic, lifecycle, campaign, and website experiences to improve conversion and pipeline quality. • Operate as a true partner to Sales with shared accountability for pipeline quality, conversion, and revenue outcomes. • Partner with RevOps and Finance to improve forecasting accuracy, budget efficiency, and pipeline predictability. • Lead, develop, and scale a global performance marketing team using a hands-on, player-coach approach. • Apply AI in day-to-day execution across analysis, experimentation, creative iteration, and insight generation. • Own vendor relationships and the growth technology stack, prioritizing tools that improve speed, learning, and efficiency. • Manage global budgets with clear targets for efficiency, cost-per-qualified-pipeline, and quarter-over-quarter improvement. Qualifications • 10+ years of experience in growth or performance marketing within B2B SaaS with hands-on ownership of inbound demand, global campaigns, and website conversion. • A Bachelor's or Master's Degree in a relevant field. • Proven experience scaling SaaS demand through cost-efficient acquisition channels. • Deep expertise across paid search, paid social, affiliates, influencer marketing, SEO, global campaigns, website optimization, and AI-driven discovery surfaces. • Experience leading and operationalizing global campaigns and website optimization across NA, EMEA, LATAM, and APAC. • Demonstrated ability to grow pipeline while improving efficiency and predictability. • Strong partnership mindset with Sales and a clear focus on pipeline quality and revenue impact. • Practical experience applying AI in day-to-day growth and performance marketing workflows. • Ability to operate at both strategic and execution levels. Why join us? 🚀 Key moment to join Aircall in terms of growth and opportunities 💆‍♀️ Our people matter, work-life balance is important at Aircall 📚 Fast-learning environment, entrepreneurial and strong team spirit 🌍 45+ Nationalities: cosmopolite & multi-cultural mindset 💵 Competitive salary package & equity 🏨 Medical, dental, and vision insurance is 100% covered 📈 401k plan with company matching! ✈️ Unlimited PTO — take the time you need to come to work feeling great! ⭐️ Wellness, internet, and childcare reimbursements 💚 Generous parental leave policy DE&I Statement:  At Aircall, we believe diversity, equity and inclusion – irrespective of origins, identity, background and orientations – are core to our journey.  We pride ourselves on promoting active inclusion within our business to foster a strong sense of belonging for all. We’re working to create a place filled with diverse people who can enrich and learn from one another. We’re committed to ensuring that everyone not only has a seat at the table but is valued and respected at it by providing equal opportunities to develop and thrive.   We will constantly challenge ourselves to make sure that we live up to our ambitions around diversity, equity and inclusion, and keep this conversation open. Above all else, we understand and acknowledge that we have work to do and much to learn. Want to know more about candidate privacy? Find our Candidate Privacy Notice here.