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ManagerFull-timeAI
Salary Range
$108,800 - $147,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Manager, SEM to join Airwallex’s Marketing team. This role will own and execute the company’s global SEM marketing strategy, driving measurable growth in customer acquisition and revenue.
Key Responsibilities
- →Develop and implement a comprehensive global SEM strategy aligned with business goals and regional priorities.
- →Plan, execute, and optimize paid search campaigns across multiple geographies, ensuring best-in-class performance and efficiency.
- →Design and run A/B tests for ad copy, landing pages, and bidding strategies to continuously improve campaign results.
- →Analyze campaign data to identify trends, insights, and opportunities for optimization; report on performance to senior leadership.
- →Collaborate with product marketing, analytics, and regional marketing teams to localize campaigns and align messaging.
- →Manage SEM budgets, forecast spend, and ensure optimal allocation of resources.
- →Stay current with industry trends, platform updates, and emerging SEM technologies to maintain a competitive edge.
- →Partner with external agencies and vendors as needed to scale execution and drive innovation.
Requirements
- ✓5+ years of hands-on SEM marketing experience, with a proven track record of running and optimizing global paid search campaigns.
- ✓Bachelor’s degree in Marketing, Business, or a related field.
- ✓Deep expertise in Google Ads, Bing Ads, and other major SEM platforms.
- ✓Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
- ✓Experience managing SEM budgets and delivering measurable ROI.
- ✓Excellent project management and communication skills; able to work cross-functionally in a fast-paced, global environment.
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