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SeniorFull-timeRustReactAPI
Salary Range
$61,880 - $83,720 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Senior CRM Marketing Manager to serve as the technical and operational architect of our lifecycle ecosystem at Almedia, a rapidly growing company aiming to become Germany’s second bootstrapped unicorn.
Key Responsibilities
- →Lead the Braze Migration: Architect the transition from our current stack to Braze, deciding what to migrate, what to sunset, and how to rebuild complex lifecycle journeys.
- →Own the Data Schema: Act as the technical lead for CRM data flows, partnering with Engineering and Data teams to define custom attributes, events, and API triggers.
- →Technical Operations & QA: Oversee the day-to-day technical health of our CRM, including sophisticated campaign setup, rigorous QA, and troubleshooting technical debt.
- →Deliverability & Infrastructure: Manage IP warming and sender reputation during and after migration, monitoring deliverability metrics daily.
- →Experimentation Framework: Build the technical foundation for A/B and multivariate testing, turning performance data into technical experiments.
Requirements
- ✓Braze Power-User: Deep, hands-on experience in Braze (Canvas, Liquid scripting, Connected Content, and Audience orchestration).
- ✓Systems Thinking: A strong understanding of CRM architecture, ability to read API documentation, and speak the same language as backend engineers.
- ✓Migration Experience: Experience with CRM migration, understanding pitfalls of IP warming, data mapping, and legacy cleanup.
- ✓Analytical Mindset: Proficiency in using data to solve problems, looking at data flow to identify triggers or segments misfiring.
Benefits
- ★Own Our Growth: Equity offered to all Berlin-based employees to be part of our success.
- ★Scale With Almedia: Grow alongside a startup that has been profitable from day one.
- ★Central Berlin Office: Work from a fully-stocked modern office built for collaboration.
- ★Other Benefits: Transport subsidy, breakfasts and lunches, language learning, Urban Sports Club.
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