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Director, Marketing Operations and Strategy at analyticpartners
analyticpartnersMiami, Florida, United States·3d ago
DirectorFull-timeGitGoAI
Salary Range
$136,000 - $184,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
The Director of Marketing Operations will lead the operational engine of the marketing organization at Analytic Partners, a global leader in commercial measurement and optimization. This strategic, execution-focused role is accountable for driving predictable pipeline growth, operational efficiency, and measurable ROI across all marketing investments.
Key Responsibilities
- →Align strategy, technology, data, and process across marketing, sales, finance, and other cross-functional partners to enable scalable go-to-market execution
- →Oversee strategic planning, campaign and CRM operations, workflow and project governance, marketing budget management, and performance reporting
- →Serve as the operational bridge between Marketing, Sales, RevOps, and Finance, translating insights into continuous optimization recommendations
- →Establish and evolve scalable project management methodologies that drive operational rigor, speed, and accountability
- →Oversee end-to-end campaign workflows, including prioritization, resourcing, and delivery
- →Lead all aspects of CRM and marketing automation operations, including workflows, SLAs, reporting, and enablement of multi-channel programs
- →Optimize lead management processes and enforce funnel tracking and data standards across systems
- →Own and evolve the marketing technology ecosystem, including MAP, CRM integrations, ABM platforms, email management, attribution, and data enrichment tools
- →Deliver clear, actionable insights on marketing performance to stakeholders across Marketing, Sales, Customer Engagement, and Finance
- →Oversee the marketing budget in partnership with Marketing leadership and Finance, including annual planning, forecasting, and ongoing management
Requirements
- ✓8+ years of experience in Marketing Operations within B2B enterprise or SaaS environments
- ✓Expert-level understanding of CRM and marketing automation platforms (e.g., Salesforce, HubSpot)
- ✓Strong experience with workflow and project management systems (e.g., Asana, Monday.com)
- ✓Proven ability to apply AI, automation, or advanced analytics within Marketing Operations or Revenue Operations
- ✓Deep experience managing complex marketing technology ecosystems, including web analytics, lead routing, ABM, attribution, and personalization platforms
- ✓Demonstrated success driving data-driven marketing strategy, planning, budget allocation, and cross-functional alignment
- ✓Experience developing, executing, and measuring lead generation programs for B2B audiences
- ✓Excellent written and verbal communication skills, with the ability to present insights to executive audiences
