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LeadFull-timeRustAWSGitGoAI
Salary Range
$102,000 - $138,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We're looking for a Copy and Content Lead to own the creative narrative for Claude product launches at Anthropic. This role involves shaping narratives that connect brand storytelling with product capabilities and differentiation, working closely with product and brand marketing teams.
Key Responsibilities
- →Own the creative narrative for product launches end to end, from messaging strategy and core concept through final execution across channels and formats.
- →Partner with product marketing and brand marketing to shape narratives that connect brand storytelling with product capabilities and differentiation.
- →Develop core creative concepts for launches, working closely with design to bring them to life across formats.
- →Collaborate with engineering and product teams to build the technical depth needed to find stories that go beyond the surface.
Requirements
- ✓Deep experience leading creative for product launches, from concept through execution.
- ✓Come from a copy background and think like a creative director, developing the core idea and shaping how it comes to life visually.
- ✓Genuine technical fluency with AI and the ability to translate that understanding into product storytelling that goes beyond features.
- ✓Experience writing and directing videos and multi-format launch content.
- ✓Ability to partner effectively with product marketing and brand design teams, balancing technical accuracy with creative impact.
- ✓Bachelor's degree in a related field or equivalent experience.
Benefits
- ★Competitive salary and equity
- ★Generous vacation and parental leave
- ★Flexible working hours
- ★Office space for collaboration
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