Influencer Marketing Manager, Brand at Anthropic

About Anthropic Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems. About the role As the Influencer Marketing Manager, Brand at Anthropic, you will own and scale our brand-side influencer programs for Claude — activating large scale brand campaigns through influencer activations, building the ambassador relationships, gifting programs, and event activations that deepen Anthropic's cultural presence and bring our brand story for Claude to life through trusted creative voices. This role is focused on cultivating long-term creator partnerships that champion Anthropic's brand positioning and extend our reach into new audiences globally. You'll be the architect of our ambassador community, identifying and nurturing relationships with creators, thought leaders, and cultural voices who authentically align with our mission. From concepting global brand campaigns with creator partners to coordinating influencer presence at key events, you'll own the full lifecycle of brand-side creator engagement. You'll also serve as a steward of Anthropic's brand messaging for Claude within influencer channels, ensuring every partnership and activation reinforces how we show up in the world. This role requires someone who can think globally from day one — designing programs that translate across markets and audiences — and who thrives at the intersection of relationship building, creative strategy, and brand storytelling. Responsibilities • Own and evolve Anthropic's brand ambassador program end-to-end, from creator identification and onboarding through ongoing engagement and program measurement • Develop and execute global brand campaigns in partnership with creators and ambassadors, ensuring consistency with Anthropic's brand positioning and messaging across markets • Build and nurture a thriving ambassador community, creating meaningful touchpoints that keep creators engaged, informed, and excited to champion Anthropic's story • Plan and coordinate influencer activations at events — including owned events, industry conferences, and cultural moments — managing creator attendance, content opportunities, and on-site experiences • Serve as the brand messaging lead for all influencer-facing communications, ensuring creator briefs, talking points, and campaign narratives align with Anthropic and Claude's broader brand and comms strategy • Develop scalable frameworks for vetting and onboarding new ambassador partners, evaluating for brand alignment, audience fit, creative quality, and long-term partnership potential • Collaborate cross-functionally with Brand, Creative, Communications, Events, and Product Marketing teams to align influencer programs with broader marketing initiatives and campaign calendars • Track and report on program health — including ambassador engagement, brand sentiment, content reach, and qualitative impact — using insights to continuously refine the program • Stay current on creator economy trends, platform shifts, and emerging voices to keep Anthropic's brand influencer strategy ahead of the curve You may be a good fit if you • Have 5–7+ years of experience managing brand influencer or ambassador programs, with a track record of building long-term creator relationships that drive brand awareness and cultural relevance • Have hands-on experience designing and executing global brand campaigns with influencer or creator partners, including adapting strategies across different markets and audiences • Are a natural relationship builder who excels at cultivating authentic, ongoing partnerships with creators — not just transactional one-off sponsorships • Have experience running gifting programs, ambassador communities, or similar ongoing engagement models that keep creators active and invested in a brand's story • Have strong brand instincts with a deep understanding of how to translate brand messaging and positioning into compelling creator briefs and partnership narratives • Are highly organized and operationally strong, with the ability to manage multiple programs, events, and creator relationships simultaneously without dropping details • Have experience coordinating influencer presence and activations at events, including managing logistics, content capture, and on-site creator experiences • Are results-oriented, with a bias towards flexibility and impact • Care about ensuring that transformative AI systems are developed safely Strong candidates may also have • Experience working in brand marketing at a high-growth technology company navigating rapid category evolution • Familiarity with the AI tools landscape and the emerging creator voices in these spaces • Experience building influencer programs from scratch or significantly scaling an existing program at a company entering a new phase of brand maturity • A background that blends brand strategy with creator partnerships — comfortable in both strategic planning and hands-on execution • International experience or demonstrated ability to design programs that work across global markets • Strong creative sensibility with an eye for content quality and brand alignment The annual compensation range for this role is listed below. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. Annual Salary:$200,000—$255,000 USD Logistics Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices. Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this. We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team. Your safety matters to us. To protect yourself from potential scams, remember that Anthropic recruiters only contact you from @anthropic.com email addresses. In some cases, we may partner with vetted recruiting agencies who will identify themselves as working on behalf of Anthropic. Be cautious of emails from other domains. Legitimate Anthropic recruiters will never ask for money, fees, or banking information before your first day. If you're ever unsure about a communication, don't click any links—visit anthropic.com/careers directly for confirmed position openings. How we're different We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact — advancing our long-term goals of steerable, trustworthy AI — rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We're an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills. The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic, including: GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences. Come work with us! Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues. Guidance on Candidates' AI Usage: Learn about our policy for using AI in our application process