Marketing Manager - Client Role at arootah

<div> <div><strong style="font-size: 12pt;">About the&nbsp;role</strong><span style="font-size: 12pt;">&nbsp;</span></div> <div>&nbsp;</div> <div><span style="font-size: 12pt;">Our client is a private financial services firm providing fast, flexible financing solutions to small businesses across the United States. The marketing function plays a critical role in reinforcing these values through clear positioning, consistent messaging, and thoughtful execution across all touchpoints.&nbsp;</span></div> <div><span style="font-size: 12pt;">&nbsp;</span></div> <div><span style="font-size: 12pt;">The client is hiring a Marketing and Communications Manager to lead marketing strategy and manage the execution of all marketing initiatives across the organization.&nbsp;This is a high-ownership, individual contributor role with full accountability for marketing strategy, brand execution, campaigns, website initiatives, vendor relationships, and internal communications.&nbsp;This role functions as the central driver of marketing efforts and serves as the primary marketing partner to leadership.&nbsp;</span></div> <div><span style="font-size: 12pt;">&nbsp;</span></div> <div><span style="font-size: 12pt;">You will&nbsp;be responsible for&nbsp;setting priorities, developing marketing plans, managing timelines, and ensuring initiatives move from concept to execution with minimal oversight.&nbsp;</span></div> </div> Key Responsibilities • Marketing Strategy and Initiative Management • Develop and execute marketing strategies that support brand awareness, business development, and long-term growth • Translate business objectives into clear marketing initiatives, campaigns, and deliverables • Own the planning, timelines, execution, and evaluation of marketing initiatives across channels • Partner closely with leadership to align marketing priorities with firm goals • Brand, Messaging, and Campaigns • Maintain brand voice, positioning, and messaging across all channels • Plan and execute integrated marketing campaigns supporting awareness and business development • Oversee creation of marketing materials including digital content, email campaigns, sales collateral, and brand touchpoints • Ensure communications meet compliance and quality standards in a regulated environment • Website and Digital Marketing • Own website strategy, content, and ongoing optimization • Lead redesigns, updates, and performance improvements in partnership with external vendors • Ensure digital presence clearly reflects products, positioning, and a client-first approach • Vendor and Partner Management • Source, manage, and coordinate marketing vendors and agencies • Own vendor communication, timelines, deliverables, and quality control • Act as the primary marketing contact for external partners • Internal Communications and Culture • Lead internal communications, announcements, and events • Partner with leadership to support culture, alignment, and engagement Requirements • 5+ years of marketing experience with increasing responsibility • Experience developing marketing strategies and managing initiatives end to end • Background in financial services, fintech, lending, investment, or a related regulated industry • Experience working directly with vendors, agencies, and external partners • Strong written and verbal communication skills • High attention to detail with strong organizational and project management skills • Ability to work independently and influence stakeholders • Bachelor’s degree in Marketing, Communications, Business, Finance, or a related field