Marketing Manager at Array Behavioral Care

Array Behavioral Care is the nation's leading virtual psychiatry and therapy practice. As the leading mental health provider, Array is on a mission to transform access to quality, timely behavioral health care through innovative telepsychiatry solutions and services that span the entire care continuum, from the hospital to the home. Array partners with an extensive network of hospitals, health systems, community healthcare organizations, and payors to improve access and deliver the highest quality of care to patients. ABOUT THE ROLE The Marketing Manager is responsible for developing, planning, and executing integrated, multi-channel marketing campaigns that drive high-quality leads and pipeline growth in support of Array’s business objectives. This role plays a critical part in defining Ideal Customer Profiles (ICPs), partnering closely with sales to execute account-based marketing (ABM) programs, and supporting competitive displacement and growth initiatives. The Marketing Manager owns end-to-end campaign strategy and execution across digital, outbound, and event-based channels, translating market insights, buyer needs, and performance data into impactful, results-driven programs. This role collaborates cross-functionally with sales, account management, and marketing operations to ensure alignment, consistency, and measurable impact. WHAT YOU’LL DO - Develop and refine Ideal Customer Profiles (ICPs) in partnership with sales, product marketing, and revenue operations to support effective targeting and segmentation strategies. - Plan and execute integrated, multi-channel lead generation and demand programs across email, paid media, social, content syndication, events, and outbound motions. - Support and execute account-based marketing (ABM) programs for priority segments and named accounts, aligning messaging, channels, and offers to buying committees. - Partner closely with sales to align marketing campaigns with outbound and account-based efforts, ensuring coordination on targeting, timing, and messaging. - Own campaign strategy, planning, execution, and optimization from concept through launch, reporting, and iteration. - Create and manage campaign content, including email copy, landing pages, ads, event promotions, social media posts, and related assets tailored to target audiences. - Provide clear guidance on audience segmentation, creative direction, channel mix, and calls to action (CTAs) to maximize engagement, conversion, and lead quality. - Partner with creative and design teams to ensure campaign visuals and messaging align with brand standards and strategic objectives. - Support competitive displacement and growth initiatives by translating competitive insights and value propositions into targeted campaigns and messaging. - Plan and execute webinars, virtual events, field events, and third-party conferences as part of integrated lead and pipeline generation strategies. - Coordinate pre-event promotion, live or on-site execution support, and post-event follow-up campaigns in collaboration with sales and marketing operations. - Monitor and analyze campaign performance across channels and funnel stages, using data to continuously optimize results and inform future strategy. - Partner with marketing operations to implement, test, and optimize marketing automation workflows, lead routing, and scoring processes. - Stay current on industry trends, marketing best practices, and emerging channels to continuously improve campaign effectiveness. - Perform other duties as needed. - Share campaign results, insights, and learnings with cross-functional stakeholders to support ongoing planning and optimization. WHAT WE’RE LOOKING FOR - A bachelor's degree in marketing, communications, or a related field. - 5+ years of experience in B2B lead generation, growth marketing, or demand generation roles. - Experience supporting or executing ICP-based targeting and account-based marketing (ABM) programs. - Strong understanding of multi-channel campaign strategy and execution, including digital, outbound, and event-based marketing. - Excellent writing skills with experience crafting content across multiple marketing channels. - Ability to translate buyer needs, competitive insights, and performance data into compelling, results-driven campaigns. - Strong project management skills with the ability to manage multiple campaigns and priorities simultaneously. - Data-driven mindset with experience analyzing campaign performance and applying insights to optimization. - Experience collaborating cross-functionally with sales, marketing operations, product marketing, and creative teams. POSITION LOGISTICS - 100% remote position - Required to have a private office space in home or elsewhere for confidentiality - Reports to Senior Director, Marketing COMPENSATION AND BENEFITS - The pay range for this role is $100,000 - $120,000 annual. This information reflects the anticipated salary range for this position using current market data. The final offer will be determined based on an individual's skills, years of experience, education, capacity, licenses, and other job-related factors permitted by law. - Medical, dental, and vision insurance, employer paid life & long-term disability insurance, additional voluntary benefits include short-term disability, voluntary employee, spousal and child life insurance, accident, critical illness, hospital, or confinement insurance and flexible spending accounts (FSA) and health savings account (HSA) contributions - 15 days of accrued PTO annually, plus 8 paid holidays and 3 floating holidays - 401k Beware of fraudulent job postings and messages from scammers impersonating Array Behavioral Care employees and Recruiters. The only valid email addresses from Array Behavioral Care will be [Upgrade to PRO to see contact] and we will not ask you to download an app onto your phone in order to conduct your interview.