Product Marketing Manager at Asana

Asana

San Francisco·6h ago

ManagerFull-timeGoAI

Salary Range

$108,800 - $147,200 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for a Product Marketing Manager – Partnerships to join Asana’s global Marketing team. This role focuses on developing and executing the product marketing strategy for Asana’s strategic technology integrations and ecosystem partnerships, including AI-powered integrations.

Key Responsibilities

→Own full-stack product marketing for strategic partnerships and integrations, including AI integrations, from messaging and positioning to launches and ongoing GTM strategy.
→Lead integrated go-to-market plans in close partnership with Product, Partnerships, Sales, and Demand Gen to drive awareness, adoption, and revenue impact.
→Enable Sales and Customer Success with compelling narratives, pitch decks, and training that support co-sell motions and strategic deals.
→Partner deeply with Product to align roadmap, customer insights, and market opportunities, ensuring strong product-market fit and launch readiness.
→Leverage market, customer, and performance insights to refine positioning, optimize launches, and identify new ecosystem growth opportunities.

Requirements

✓8–12 years of experience in product marketing, partnership marketing, or a related GTM role within a B2B tech environment
✓Proven experience owning full-stack PMM responsibilities: messaging & positioning, launches, GTM strategy, and sales enablement
✓Experience marketing technology integrations, platform ecosystems, or AI-powered products
✓Strong cross-functional leadership skills and experience partnering closely with Product teams
✓Ability to translate technical capabilities into compelling business value narratives
✓Exceptional written and verbal communication skills for a range of audiences, from executives to field teams
✓Strong project management skills with the ability to drive multiple launches concurrently
✓Analytical mindset with experience using data and customer insights to inform strategy
✓Curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them for enhanced productivity and decision-making
✓Bachelor’s degree in Marketing, Business, or related field; MBA is a plus
✓Ability to travel as needed for events and partner engagements