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SeniorFull-time
Salary Range
$99,450 - $134,550 /year
This salary is estimated based on similar roles. The actual salary may vary.
Join our Product Analytics function and help shape the next wave of customer-facing experiences at ASOS, using data to influence what we build, why we build it, and how we measure success. You’ll work closely with Product Managers, UX and cross-functional partners to understand how customers move through the platform, uncover the highest-impact opportunities to improve conversion, engagement and retention
In this role, you’ll bring structure and clarity to product decision-making: defining and evolving core KPIs, designing rigorous experiments, and translating complex analysis into clear recommendations that shape roadmaps and priorities. You’ll build dashboards and storytelling that land with both technical and non-technical stakeholders, and you’ll champion a culture where decisions are backed by evidence and measurable impact, turning insight into action, and action into better customer experiences.
The Role: 
• Partnering with Product Managers and cross-functional teams to define key metrics, evaluate product performance, and uncover opportunities for growth 
• Conducting funnel and drop-off analysis to identify friction points in the customer journey and areas for optimisation 
• Designing and analysing A/B tests and experiments to measure the impact of new product features or experiences on conversion, engagement, and retention 
• Using data to optimise conversion rates, user engagement, and customer satisfaction across the ASOS platform 
• Translating data into clear, actionable insights that inform product roadmaps, design decisions, and feature prioritisation 
• Building dashboards, reports, and visualisations to communicate trends and results to both technical and non-technical stakeholders 
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About ASOS
ASOS is a leading international online fashion and beauty retailer, offering a diverse range of clothing, footwear, and accessories for men and women. Founded in London in 2000, the company has grown into a global brand, serving millions of customers across numerous countries. ASOS leverages its digital-first approach to provide a seamless shopping experience, combining trend-focused fashion with technology-driven solutions. The name "ASOS" is an acronym for "As Seen On Screen," reflecting its initial focus on selling clothing featured in popular media, a concept that has evolved into a comprehensive fashion platform. The company's main products include ready-to-wear apparel, footwear, beauty products, and accessories, all curated to cater to fashion-conscious consumers. ASOS stands out for its extensive size range, inclusive marketing, and fast fashion model, which ensures up-to-date styles inspired by current trends. Its target audience spans various demographics, from young adults to professionals, with a particular emphasis on affordability and accessibility. Key features of the ASOS platform include personalized recommendations, a user-friendly website and app, and robust logistics for efficient delivery and returns. ASOS has achieved significant milestones, including becoming one of the largest online fashion retailers in the world, with a strong presence in Europe, North America, and beyond. The company is known for its commitment to sustainability, offering an eco-friendly edit and initiatives to reduce its environmental impact. Its market position is reinforced by a loyal customer base and a reputation for innovation, particularly in e-commerce and digital marketing. ASOS continues to differentiate itself through its inclusive approach, diverse product offerings, and ability to adapt to the ever-changing landscape of fashion.
