Social Media Manager at AspenSkiingCompany

The Social Media Manager leads the strategic vision, execution, and performance of Aspen Snowmass’s social media presence across all platforms. This role is responsible for driving brand awareness, engagement, and loyalty through compelling storytelling that reflects the company’s premium, experience-driven identity. The ideal candidate is both a creative storyteller and a data-driven marketer who thrives in a fast-paced, high-profile destination brand environment. This role reports to the Director of Social Media & Influencer Marketing, Aspen One.   The salary range for this position is $75,000 - 90,000. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus.  Applications for this position will be accepted until April 20, 2026. Essential Job Functions • Develop and execute comprehensive social media strategies aligned with brand and business objectives.   • Manage day-to-day social media channels including content planning, publishing, and community engagement.   • Create and oversee on-brand content including photo, video, and written storytelling.   • Collaborate with internal teams (Marketing, PR, Creative, Digital, Events, Mountain Operations) to support campaigns and initiatives.   • Monitor social media trends and emerging platforms to keep the brand innovative and relevant.   • Analyze performance metrics and optimize content and campaigns based on data-driven insights.   • Lead social media coverage for events, activations, and on-mountain experiences.   • Support relationship building with influencers, creators, and brand partners; work closely in partnership with Brand + Digital Marketing, Influencer Marketing, Partnership, Events, and Mountain Operations teams  • Ensure brand voice, tone, and visual identity remain consistent across all organic social channels.   • Respond to customer inquiries and engage with the online community in a timely, brand-appropriate manner.   • Coordinate with Paid Media teams to support social advertising strategies.   • Oversee content calendars, campaign timelines, and reporting deliverables.