Senior Marketing Automation Specialist at Assent

We are seeking a highly technical, senior-level Senior Marketing Automation Specialist to own and evolve our marketing automation and data ecosystem. This is a senior individual contributor role for someone who combines deep platform expertise, systems thinking, and strategic insight. You will be responsible for architecting, administering, and optimizing our core marketing technology stack—primarily Pardot (Marketing Cloud Account Engagement), Salesforce, Knak, Ringlead, 6sense, Qualified, UTM tools, and Revsure (or similar AI-driven platform for campaign optimization, budget allocation, performance reporting, etc) —ensuring seamless data flow, strong governance, and scalable automation across the revenue funnel. This role is ideal for someone who thrives in a hands-on, engineering-oriented environment, takes full ownership of systems, and partners cross-functionally to drive meaningful business impact. Key Responsibilities Marketing Automation & Platform Ownership   • Administer and optimize Pardot (Marketing Cloud Account Engagement) as the core marketing automation platform   • Manage database health and capacity, including prospect and account field maintenance   • Build and maintain segmentation frameworks and dynamic lists to support targeted campaigns   • Design, implement, and optimize Engagement Studio programs for lead nurturing and automated data handling   • Oversee data synchronization between Pardot and Salesforce, ensuring accuracy and consistency • Manage data ingestion from external sources including forms, form handlers, and third-party integrations Systems Integration & Data Engineering • Own and maintain integrations across the martech ecosystem, including:   • Salesforce, 6sense, Website, Goldcast   • Form handler-based integrations (e.g., LinkedIn, BrightTALK, NetLine, Qualified)   • Support Goldcast administration for event data integration and flow into marketing systems   • Oversee API integrations and ensure reliable, scalable data movement across systems • Administer and govern UTM tracking frameworks, naming conventions, and taxonomy Lead Management & Data Operations • Architect and optimize lead management journeys across Pardot, Salesforce, Ringlead, and Qualified   • Manage lead enrichment, deduplication, and routing processes using tools such as Ringlead   • Design and maintain lead scoring models and grading frameworks   • Govern campaign and lead data to ensure consistency, accuracy, and usability • Maintain strong standards for data quality, normalization, and lifecycle management Campaign Enablement & Execution Support • Partner with marketing teams on multi-channel campaign planning and execution   • Ensure seamless execution of campaigns through proper segmentation, automation, and tracking   • Support email marketing programs with a strong understanding of performance metrics and best practices • Manage marketing assets and templates via tools such as Knak Analytics, Reporting & Revenue Insights • Leverage Salesforce reporting and Revsure to support pipeline visibility and revenue insights   • Ensure campaigns are properly tracked and connected to downstream reporting   • Provide actionable insights on campaign performance, funnel efficiency, and data trends   • Maintain a strong understanding of how marketing activities translate into revenue outcomes   Governance, Compliance & Collaboration • Establish and enforce campaign tracking standards, naming conventions, and data governance policies   • Support privacy, consent management, and compliance requirements across marketing systems   • Collaborate cross-functionally with Marketing, Sales, RevOps, and IT to build efficient processes and data flows • Operate effectively within collaboration tools such as Monday.com