Lifecycle Marketing Manager at Atob

Atob

San Francisco Bay Area·6d ago

ManagerFull-timeAI

Salary Range

$108,800 - $147,200 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We're looking for a Lifecycle Marketing Manager who lives and breathes email marketing to own customer engagement at scale. This role focuses on architecting automated communications that drive billions in annual payment volume, reduce churn, activate dormant accounts, and turn satisfied customers into advocates.

Key Responsibilities

→Own the end-to-end lifecycle marketing strategy and execution, from onboarding sequences to win-back campaigns
→Build and optimize complex, multi-channel email flows in HubSpot that guide customers through onboarding, feature adoption, and retention milestones
→Design and execute targeted campaigns based on customer behavior, usage patterns, and lifecycle stage
→Run rigorous A/B tests on subject lines, messaging, timing, creative, and audience segmentation
→Partner cross-functionally with Product, Sales, Partnerships, and Customer Success to align on messaging and identify engagement opportunities
→Leverage AI-driven workflows to automate repetitive tasks and scale creative production
→Analyze campaign performance and customer engagement data to surface actionable insights
→Maintain rigorous quality standards across all customer communications

Requirements

✓4-6 years of experience in lifecycle marketing, email marketing, or customer engagement roles
✓Deep expertise in HubSpot and modern email marketing platforms
✓Strong analytical skills with fluency in interpreting marketing metrics and A/B test results
✓Creative, strategic thinking with the ability to engage customers and solve problems through communication
✓Demonstrated ability to work with AI-driven tools to enhance productivity and streamline workflows
✓Excellent copywriting and storytelling skills for diverse audiences
✓Comfort with ambiguity and a builder mentality