Senior Marketing Manager at Atroposhealth

Atroposhealth

Anywhere (USA)·2d ago

SeniorFull-timeGitGoAI

Salary Range

$88,400 - $119,600 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for a Digital Marketing Manager to join Atropos Health, the developer of GENEVA™ OS, the operating system for rapid healthcare evidence. This role will own our digital presence, search engine strategy, and performance marketing engine, ensuring healthcare systems and life science organizations find Atropos Health online.

Key Responsibilities

→Develop and execute a comprehensive SEO and AEO strategy to increase organic visibility for high-intent keywords related to Real-World Evidence, Clinical Informatics, and Healthcare Data.
→Conduct regular website audits to ensure web architecture is optimized for crawling and indexing, managing schema markup, site speed, and mobile responsiveness.
→Track website performance, analyze data, and implement strategies to improve the digital user experience across the marketing funnel.
→Write and optimize blog posts, case studies, and whitepapers, ensuring all content aligns with search intent and keyword clusters.
→Manage the day-to-day execution of paid campaigns across platforms such as Google Ads, LinkedIn Campaign Manager, and programmatic display.
→Manage the digital marketing budget, allocating spend dynamically based on channel performance and ROAS.
→Collaborate with the team to ensure digital leads flow seamlessly into our CRM (HubSpot) and are nurtured effectively.
→Build and maintain marketing dashboards that track key metrics: Organic Traffic, Keyword Rankings, Cost Per Lead (CPL), and Marketing Qualified Leads (MQLs).
→Provide monthly reports with actionable insights on how to improve digital ROI.
→Identify new opportunities for growth and innovation in digital marketing.

Requirements

✓At least 5-7+ years of work experience in digital marketing for healthcare or a related industry.
✓Deep proficiency with GA4, Google Search Console, SEMrush/Ahrefs/Profound, WordPress, Google Ads, and LinkedIn Campaign Manager.
✓Comfortable working with data and explaining technical jargon to non-technical stakeholders.
✓Experience launching Account-Based Marketing (ABM) campaigns.
✓Familiarity with HubSpot Marketing Hub or other CRM software.
✓Creator of quality content and copy.
✓Experimentation with AI tools for marketing efficiency.