Digital Marketing Specialist at Bazaarvoice

About Bazaarvoice   At Bazaarvoice, we create smart shopping experiences. Through our expansive global network, product-passionate community & enterprise technology, we connect thousands of brands and retailers with billions of consumers. Our solutions enable brands to connect with consumers and collect valuable user-generated content, at an unprecedented scale. This content achieves global reach by leveraging our extensive and ever-expanding retail, social & search syndication network. And we make it easy for brands & retailers to gain valuable business insights from real-time consumer feedback with intuitive tools and dashboards. The result is smarter shopping: loyal customers, increased sales, and improved products.   The problem we are trying to solve : Brands and retailers struggle to make real connections with consumers. It's a challenge to deliver trustworthy and inspiring content in the moments that matter most during the discovery and purchase cycle. The result? Time and money spent on content that doesn't attract new consumers, convert them, or earn their long-term loyalty.   Our brand promise : closing the gap between brands and consumers.   Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, Asia and Australia.   It’s official: Bazaarvoice is a Great Place to Work in the US , Australia, India, Lithuania, France, Germany and the UK! Bazaarvoice is looking for a data-driven Digital Marketing  Specialist who lives at the intersection of creative content and performance analytics. You aren't just someone who builds pages; you are someone who asks, Why did this person click?and How do we make the next person click faster? You are joining at a pivotal moment. We are currently kicking off a full-scale web architecture rebuild. You will play a dual role: maintaining our current WordPress footprint while helping execute the transition to a future-proof, high-converting web experience. You will be the bridge between our brand’s story and our demand generation engine. What You'll Do: • Act as the primary lead for WordPress page updates and campaign landing pages. • You’ll manage the day-to-day now while assisting in the content auditing and migration tasks for the new site. • Execute the experimentation roadmap. You will use tools to run A/B tests and personalization plays to squeeze more value out of every drop of traffic. • Analyze our main personas to ensure they are being served the right content at the right time. You’ll be obsessed with the next best action for every visitor. • Partner with our SEO Manager and agency partners to implement technical SEO recommendations and ensure we maintain organic authority during our site transition. • Act as the power-user for our marketing stack (Qualified, Marketo, Salesforce, Google Analytics), ensuring web activity is tracked, attributed, and driving the sales funnel. • Build and optimize high-converting landing pages for marketing programs, ensuring they meet brand standards and SEO best practices. • Manage the web request queue (Asana), collaborating with Content, Creative, and Product Marketing teams to bring briefs to life. • Proactively identify pages with high bounce rates or low conversion and launch tests to improve performance. • Liaison with Marketing Ops to ensure all new site content is correctly tagged and flowing into our automation programs. • Maintain site integrity by monitoring for broken links, SEO health, and outdated assets using tools like Moz and Google Search Console. • Manage the translation workflow for our global sites, ensuring a consistent experience across different languages and regions.. Skills and Experience* 1–3 years of experience in Digital Marketing, Web Management, or Growth.. * WordPress Proficiency: You are comfortable managing pages, plugins, and content blocks. You don't need to be a developer, but you know your way around the CMS.. * Platform Agnostic: While you have experience with WordPress, you are a quick learner who is excited to move into a modern, headless, or high-performance CMS environment.. * Data Literacy: You are comfortable in Google Analytics (GA4) and can turn traffic numbers into actionable insights.. * Tech Savvy: Familiarity with the Bazaarvoice Stack is a huge advantage: Asana, Jira, Marketo, Salesforce, Qualified, Trendemon, and Google Tag Manager.. * Communication: Ability to tactfully re-educate stakeholders on web best practices and keep projects moving across cross-functional teams.. * The Builder Mindset: You are excited by the Learn & Define stage of a project and are comfortable with the ambiguity that comes with a site migration.. What You'll Need: • 1–3 years of experience in Digital Marketing, Web Management, or Growth. • WordPress Proficiency: You are comfortable managing pages, plugins, and content blocks. You don't need to be a developer, but you know your way around the CMS. • While you have experience with WordPress, you are a quick learner who is excited to move into a modern, headless, or high-performance CMS environment. • You are comfortable in Google Analytics (GA4) and can turn traffic numbers into actionable insights. • Familiarity with the Bazaarvoice Stack is a huge advantage: Asana, Jira, Marketo, Salesforce, Qualified, Trendemon, and Google Tag Manager. • Ability to tactfully re-educate stakeholders on web best practices and keep projects moving across cross-functional teams. • You are excited by the Learn & Define stage of a project and are comfortable with the ambiguity that comes with a site migration.. Why join Bazaarvoice?   Customer is key We see our own success through our customers’ outcomes.   We approach every situation with a customer first mindset.   Transparency & Integrity Builds Trust We believe in the power of authentic feedback because it’s in our DNA.  We do the right thing when faced with hard choices. Transparency and trust accelerate our collective performance.   Passionate Pursuit of Performance Our energy is contagious, because we hire for passion, drive & curiosity.  We love what we do, and because we’re laser focused on our mission.   Innovation over Imitation We seek to innovate as we are not content with the status quo.  We embrace agility and experimentation as an advantage.   Stronger Together We bring our whole selves to the mission and find value in diverse perspectives.  We champion what’s best for Bazaarvoice before individuals or teams.   As a stronger company we build a stronger community.   Commitment to diversity and inclusion   Bazaarvoice provides equal employment opportunities (EEO) to all team members and applicants according to their experience, talent, and qualifications for the job without regard to race, color, national origin, religion, age, disability, sex (including pregnancy, gender stereotyping, and marital status), sexual orientation, gender identity, genetic information, military/veteran status, or any other category protected by federal, state, or local law in every location in which the company has facilities. Bazaarvoice believes that diversity and an inclusive company culture are key drivers of creativity, innovation and performance. Furthermore, a diverse workforce and the maintenance of an atmosphere that welcomes versatile perspectives will enhance our ability to fulfill our vision of creating the world’s smartest network of consumers, brands, and retailers. The successful candidate will be required to complete a background check. We will provide additional information and obtain your written consent before proceeding.