Associate - Digital Marketing at Beghouconsulting

Beghou brings over three decades of experience helping life sciences companies optimise their commercialisation through strategic insight, advanced analytics, and technology. From developing go-to-market strategies and building foundational data analytics infrastructures to leveraging artificial intelligence to improve customer insights and engagement, Beghou helps life sciences companies maximise performance across their portfolios. Beghou also deploys proprietary and third-party technology solutions to help companies forecast performance, design territories, manage customer data, organise, and report on medical and commercial data, and more. Headquartered in Evanston, Illinois, we have 10 global offices. Our mission is to bring together analytical minds and innovative technology to help life sciences companies navigate the complexity of health care and improve patient outcomes. Purpose of Job This position independently performs digital marketing operations for ongoing client engagements, including communicating with clients and planning and executing critical-path activities.   Essential Duties & Responsibilities • Leads delivery of assigned accounts and/or projects related to digital and omnichannel activities, and other projects as assigned. • Provides project and/or program status to ensure schedules and deadlines are being met • Identifies opportunities and resolves problems regarding commercial effectiveness as indicated by clients or the firm. • Builds strong relationships with clients. • Works closely with onshore and offshore delivery teams to build digital capabilities, providing oversight to build, test, and execute models, campaigns, analyses, communications, etc. • Ensures digital programs are developed and maintained to best-in-class standards. • Works closely with internal teams and is actively involved in practice area development and growth. • Supports general day-to-day operations, as it relates to project delivery and solving problems. • Identifies target audiences and devising digital campaigns that engage, inform, and motivate, and influence behavior changes. • Identifies opportunities to enhance campaign performance and make recommendations. • Collaborates, internally and externally to maintain cohesive strategies and execution. • Drives performance of key metrics, (i.e. ROI, CPA) and help set future KPIs for campaigns and tests. • Supports digital and omnichannel business development for new and existing clients. • Performs other project work as needed, based on client needs and internal team requests These essential functions are not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required. Duties, responsibilities, and activities may change or new ones may be assigned at any time with or without notice. Qualifications (Knowledge, Skills, Abilities, Education) • Bachelor’s degree in marketing, Communications or relevant field with at least 2 years of professional experience on data-driven digital marketing projects. • Demonstrable experience implementing successful digital marketing campaigns end-to-end, with strong email marketing domain knowledge including minimum 1 year of experience creating, updating, testing, and sending marketing emails. • Strong understanding of digital marketing analytics and channel best practices; hands-on experience with SEO/SEM, Google Analytics, CRM software, and Campaign Management. • Experience in HTML, CSS, JavaScript, and SQL; theoretical/hands-on experience with Salesforce Marketing Cloud (SFMC), including Journey Builder, Email Studio, and Automation Studio. • Proficient in campaign tracking, optimization, and A/B and multivariate experiments; experience supporting and executing automated marketing campaigns. • Proficient in statistical analysis methodologies; sound understanding of data structures, segmentation, data filters, and data relationships. • Proficiency in Microsoft Office (PowerPoint, Word, advanced Excel) and data visualization tools such as Tableau or Power BI. • Familiarity with regional compliance laws such as GDPR and CAN-SPAM. • Excellent verbal and written communication skills; ability to translate business requirements into actionable technical steps. • Strong organizational and time management skills; strong troubleshooting and problem-solving skills. • Effective client and project management skills; ability to work collaboratively and adapt quickly. • Ability to adapt and learn new technologies, with a passion for staying updated on emerging digital marketing trends. • Email Marketing, Digital Marketing, or Salesforce certifications are an added advantage. At Beghou Consulting, you'll join a highly collaborative, values-driven team where technical excellence, analytical rigor, and personal growth converge. Whether you're passionate about AI innovation, building commercialization strategies, or shaping the next generation of data-first solutions in life sciences, this is a place to make an impact!