GTM Operations Analyst, Principal at Benevity

Meet Benevity Benevity is the way the world does good, providing companies (and their employees) with technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We’re also one of the first B Corporations in Canada, meaning we’re as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, the United Kingdom, the United States and more! High-Level Overview We are looking for a GTM Operations Analyst, Principal to serve as the strategic backbone of Benevity's go-to-market planning and performance infrastructure. In this senior individual contributor role, you will own our Annual GTM Planning Cycle, lead TAM/SAM analysis and territory design, and build the analytical foundation that enables confident capacity planning and data-driven board reporting. Working in close partnership with GTM Operations, Revenue Operations, Sales Leadership, Marketing, Product Marketing, Product, and Finance, you will ensure iron-clad business metric accuracy and act as the connective tissue between strategic vision and data-backed execution. The ideal candidate is a seasoned operator with deep analytical expertise, executive presence, and a proven track record of driving transformational GTM programs in a SaaS environment. What you’ll do: • Annual Planning Cycle Ownership: Own and lead the full Annual GTM Planning Cycle, including but not limited to bookings and pipeline capacity modeling in close partnership with GTM Operations, Revenue Operations, and Sales Leadership, ensuring plans are grounded in data, aligned to business objectives, and built for execution. • Total Addressable Market Analysis: Partner with Marketing, Product Marketing, Product, Finance, and Revenue Operations on Prospect and Client Total Addressable Market (TAM) and Serviceable Addressable Market (SAM) analysis to build confidence in capacity plans and inform territory design decisions. • Territory Design: Partner with GTM Operations and Sales Leadership on territory design in accordance with TAM/SAM analysis and the capacity model, ensuring equitable, data-driven distribution of accounts and opportunities to maximize revenue potential. • Business Metric Governance: Act as the primary liaison with Revenue Operations and Finance to ensure iron-clad accuracy of all core business metrics — including bookings, ARR, pipeline, and renewal/upsell performance — serving as the ultimate arbiter of data integrity across the GTM organization. • GTM Capacity Plan Measurement & Board Reporting: Provide the analytical foundation for GTM Capacity Plan measurement and lead the development and automation of monthly board update materials (slide deck), translating complex operational data into clear, compelling, executive-ready narratives. • Strategic Cross-Functional Leadership: Act as a senior thought partner to GTM and Sales Leadership, proactively identifying risks and opportunities in the business and providing data-driven recommendations that inform strategic decisions. What you’ll bring: • 10+ years of experience in GTM, Revenue, or Sales Operations, with demonstrated experience in annual planning, capacity modeling, and territory design in a SaaS environment. • Technical Proficiency: Advanced knowledge of Salesforce CRM and Excel/Google Sheets required. Experience with ZoomInfo, LeanData, Cloudingo, and Clay is highly valued. Proficiency in data visualization and BI tools is a strong plus. • Planning & Modeling Expertise: Demonstrated experience building and managing bookings/pipeline capacity models and territory design frameworks in close partnership with Finance and Sales leadership. • Strategic & Analytical Excellence: Ability to synthesize complex, multi-dimensional data sets into clear strategic recommendations for senior executive and board-level audiences. • AI-Forward Mindset: Genuinely curious about and enthusiastic for the ways AI tools and automation can accelerate GTM operations, from surfacing insights faster and streamlining data workflows to drafting communications and optimizing processes at scale. You see AI as a force multiplier, not a threat, adapt quickly to new technologies as they emerge, and proactively seek ways to embed AI-driven efficiencies into your day-to-day work. • Cross-Functional Influence: Proven track record of driving alignment and accountability across Sales, Marketing, Finance, Product, and Revenue Operations at the leadership level. • Executive Presence: Exceptional written and verbal communication skills with the ability to present to and influence C-Suite stakeholders. • Detail Oriented: Demonstrated aptitude to ensure data accuracy and integrity at scale, managing complex, interconnected business metrics with precision. • Agility: Ability to manage multiple high-priority workstreams simultaneously in a fast-paced, high-growth SaaS environment without sacrificing quality or detail. Salary range - Ontario$127,800—$168,900 CAD Discover your purpose at work We’re not employees, we’re Benevity-ites. From all locations, backgrounds and walks of life, who deserve more … Innovative work. Growth opportunities. Caring co-workers. And a chance to do work that fills us with a sense of purpose. If the idea of working on tech that helps people do good in the world lights you up ... If you want a career where you’re valued for who you are and challenged to see who you can become … It’s time to join Benevity. We’re so excited to meet you. Where We Work At Benevity, we embrace a flexible hybrid approach to where we work that empowers our people in a way that supports great work, strong relationships, and personal well-being. For those located near one of our offices, while there’s no set requirement for in-office time, we do value the moments when coming together in person helps us build connection and collaboration. Whether it’s for onboarding, project work, or a chance to align and bond as a team, we trust our people to make thoughtful decisions about when showing up in person matters most. Join a company where DEIB isn’t a buzzword Diversity, equity, inclusion and belonging are part of Benevity’s DNA. You’ll see the impact of our massive investment in DEIB daily — from our well-supported employee resources groups to the exceptional diversity on our leadership and tech teams. We know that diverse backgrounds, experiences, skills and passions are what move our business and our people forward, so we're committed to creating a culture of belonging with equal opportunities for everyone to shine. That starts with a fair and accessible hiring process. If you want to feel seen, heard and celebrated, you belong at Benevity. Candidates with disabilities who may require accommodations throughout the hiring or assessment process are encouraged to reach out to [Upgrade to PRO to see contact].