Deputy Head of Growth, Media at Bet3651

As the Deputy Head of Growth Media, you will hold a senior leadership position at the intersection of brand, media, sponsorship, and product innovation. You will be responsible for leading the development and execution of full-funnel, data-driven media strategies across our global markets. This high-impact role requires a strategic thinker who can balance long-term brand building with short-term performance goals. Working impartially with brand, performance, and agency teams, you will align our complete media mix with core business objectives, overseeing funnel investment with a significant focus across North America, Latin America, Canada, EMEA, and Australia. We are seeking an expert in large-scale media investment to shape and execute our strategy across key international markets. You will be responsible for managing a significant global budget, fostering key agency relationships, and ensuring our brand message resonates across a multi-channel landscape. With a deep understanding of both traditional and emerging broadcast channels, you will drive best-in-class, responsible media buying in a highly regulated industry, ensuring all activity is effective and aligned with the bet365 brand. Reporting into the Head of Digital and Growth, this is a crucial strategic role responsible for shaping our global media direction. As a key strategic leader, you will spearhead bet365's global media strategy for all broadcast and offline channels, including TV, VOD, Audio, and Out-of-Home. You will have full ownership of the global brand media budget, responsible for maximising return on investment through meticulous planning and forecasting. This role involves managing our crucial media agency partnerships, developing a global framework for investment and measurement, and delivering actionable insights to drive campaign effectiveness across all territories.