Creative Director at Better Mortgage

Better is the first AI-native mortgage and home equity finance company, revolutionizing one of the largest financial markets in the world. We make home finance radically more transparent; using AI and proprietary technology to eliminate friction from the mortgage process through our industry-leading AI platform, Tinman®, and the first voice-based AI mortgage assistant, Betsy™. Our mission is simple: make homeownership cheaper, faster and more accessible by transforming how people buy and finance homes. The facts that speak for themselves: - We’ve funded over $110 billion in loans (more than any other fintech in the US!) - Raised over $1.2 billion in equity capital to modernize the $15 trillion mortgage industry - Better’s propriety AI platform makes us an award-winning lender: - Fintech Breakthrough Award 2025: Best Lending Innovation - Yahoo! Finance (Jan 2025): Best Mortgage Lender for First-Time Homebuyers – Best for quick approval - Yahoo! Finance (2025): Best Online Mortgage Lender - Money Magazine (2025): Best for fast closing - Forbes (2023): Best Online Mortgage Lender We’re building the future of home finance - and we’re looking for smart, driven, ambitious innovators who are ready to tackle the most impactful work of their careers. A Better Opportunity We’re looking for a Director of Brand & Creative Strategy to lead end-to-end creative for the Marketing organization. This is a hands-on leadership role, managing a lean in-house team while remaining deeply involved in execution. This role is ideal for a creative leader who can bring clarity to complexity, balance brand and performance, and build scalable creative systems within a regulated fintech environment. You’ll play a key role in elevating the Better brand and driving measurable growth. RESPONSIBILITIES - Lead the end-to-end creative process from insight and strategy through briefing, concepting, production, and launch - Develop and execute a cohesive brand and performance marketing strategy that differentiates Better in the market - Serve as the steward of the Better brand across all touchpoints, ensuring high-quality, on-brand, and performance-driven creative - Lead and mentor a lean, high-impact in-house creative team, driving strong creative judgment, accountability, and growth - Oversee external agencies and freelancers to ensure work meets quality, brand, and performance standards - Establish and uphold a high creative bar, ensuring all work meets expectations before release - Execute and guide creative across channels including web, landing pages, paid social, display, video, direct mail, content, and OOH - Build scalable creative systems and workflows that enable speed, consistency, and business growth - Partner cross-functionally with Growth, Product, Lifecycle, Sales, and PR to bring the brand to life across initiatives - Leverage cultural insights, consumer behavior, and creative trends to inform positioning and campaign development - Foster a test-and-learn mindset to continuously improve creative performance - Integrate AI tools and workflows to increase creative output, speed, and effectiveness - Inspire creativity and innovation across the organization to support growth and differentiation QUALIFICATIONS - 7+ years leading brand and creative strategy with measurable results - Experience managing in-house creative teams and full-funnel campaigns - 5+ years of people management experience - Strong performance marketing and brand strategy experience - Expertise in Figma and Adobe Creative Suite - Experience across digital, social, video, web, print, and OOH - B2C experience required; tech or fintech experience preferred - Experience in fast-paced or agency environments a plus - Comfort working in regulated industries - Experience leveraging AI tools in creative workflows - Ability to work onsite five days per week in NYC