VP, Associate Creative Director, Copy at Bgbgroup

BGB Group VP, Associate Creative Director, Copy Our Agency BGB is a healthcare communications agency that offers a wide range of services, including traditional pharmaceutical advertising, promotional medical education, payer marketing, and consulting services. Known for excellence and professionalism, we’re hired as strategic and creative partners by our biopharmaceutical clients to drive category/brand awareness and growth. Position Overview The VP, Associate Creative Director, Copy is a senior creative lead who shapes bold, insight-driven ideas and brings them to life through high-impact, scientifically grounded work. As a central creative voice on the business, this role partners closely with Account, Strategy, and Medical to define brand direction and transform complex data into compelling, meaningful stories. You will lead copy across one or more brands, inspire and guide multidisciplinary teams, and push the work to higher levels of creativity, clarity, and effectiveness. Equal parts thinker and maker, you set the tone for creative excellence while ensuring every idea is as strategically sound and scientifically rigorous as it is engaging. Key Responsibilities • Lead the creative direction and execution across assigned brands, ensuring consistently high-quality, insight-driven work that translates complex science into clear, compelling narratives • Partner closely with Creative leadership to elevate concepts and maintain excellence across all deliverables, while setting and reinforcing standards for creative quality across the team • Serve as a primary creative partner to Account, Strategy, and Medical, aligning all work with brand objectives, business goals, and regulatory requirements while ensuring scientific accuracy and integrity • Collaborate cross-functionally with Medical, Strategy, Account, and Production teams to identify opportunities rooted in data and bring integrated ideas to life across channels • Develop and oversee high-impact promotional copy, including messaging platforms, campaign concepts, and tactical executions that effectively communicate clinical and scientific information • Lead the development of creative briefs for conceptual assignments, synthesizing cross-functional input into clear, actionable direction that drives strong creative outcomes • Act as a senior creative voice with clients, building trust through strategic thinking, strong execution, and confident presentation of ideas • Play a key role in new business development, contributing to pitch strategy, concepting, and presentations that showcase the agency’s creative and strategic capabilities • Lead, mentor, and develop copy team members by providing clear direction, regular feedback, and opportunities for growth, while fostering a culture of creative excellence • Oversee team workflow and operations, including resource allocation, timelines, and budgets, while proactively identifying and addressing challenges to maintain efficiency and quality • Continuously assess and improve team processes, performance, and output, anticipating potential issues and implementing solutions before they impact delivery • Contribute to broader agency initiatives, culture, and thought leadership, while identifying and championing opportunities to elevate creative capabilities across the organization Qualifications & Skills • Exceptional conceptual and writing skills across channels and audiences • Proven ability to translate complex science into clear, engaging communications • Strong understanding of the healthcare communications landscape, including regulatory considerations • Confident presenter, able to communicate creative and strategic ideas effectively • Collaborative, solutions-oriented leader who thrives in a fast-paced environment • Strong organizational and prioritization skills, with the ability to manage multiple workstreams Experience • 8+ years of experience in healthcare communications or related field • Demonstrated leadership across brands, teams, and complex projects • Experience supporting product launches, including high-science or accelerated approval products • Background working across cross-functional teams (e.g., Medical, PR, Promotion, Strategy) • Involvement in new business development and pitches • Global experience a plus Education • Bachelor’s degree preferred Salary Range: $170,000 - $230,000 BGB Group is headquartered in New York City, and the salary range listed reflects the expected base compensation for this role in the New York City metropolitan area. This position may be performed remotely within the United States. For candidates located outside the New York City area, compensation will be adjusted to reflect the applicable market for the employee’s primary work location. Final compensation will be determined based on geographic location, experience, qualifications, and other job-related factors. BGB Group is an equal opportunity employer. All applicants will be considered without regard to race, color, religion, sex, age, national origin, citizenship status, sexual orientation, disability, veteran status or any category or class of person protected by law.