Ads Implementation Specialist - Social/Google at Binance

About the Role

We are looking for a Digital Marketing Specialist to join Binance, a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange. This role focuses on organizing and managing digital advertising campaigns, ensuring they align with company objectives and industry best practices.

Key Responsibilities

• →Organize and rename visual files needed for Ad implementations task, following internal guidance.
• →Create Asana tickets containing all information necessary for the go-live of a campaign.
• →Upload Ad creatives across platforms, ensuring proper tagging.
• →Monitor campaign performance on a daily basis to guarantee delivery and suggest improvements.
• →Generate ad-hoc reports on performance or creatives.
• →Run competitiveness analysis.
• →Collaborate with cross-functional teams on creative production, planning, and execution.
• →Monitor industry trends and developments in advertising, while consistently implementing best practices.
• →Maintain an in-depth understanding of the company's target audience, product offerings, and advertising objectives.
• →Ensure campaigns are aligned with data privacy regulations and company policies.