Business Intelligence Manager, Content at Binance

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world. Job Description: • Own the metrics: Define, maintain, and continuously refine the core KPI system for the Content Team — covering content consumption, creator performance, user engagement, retention, and funnel conversion. • Build the data foundation: Design and maintain stable, scalable data pipelines, models, and reporting layers to support business decision-making with reliable, well-governed data. • Drive insight, not just reports: Proactively identify anomalies, trends, and opportunities through regular analysis — don't wait to be asked; surface findings before the business feels the problem. • Close the loop: Track the impact of content experiments and strategy changes end-to-end, from hypothesis → test → result → recommendation → follow-up. • Enable self-service: Build intuitive dashboards and data products that empower product managers and operations teams to answer their own questions. • Collaborate cross-functionally: Act as the data partner for Product and Operations — translate business questions into analytical problems and data insights into actionable decisions. • Ensure data quality: Govern data accuracy, consistency, and documentation; work with data engineering to resolve upstream issues proactively. Job Requirement: • 3-5+ years in BI, data analytics, or a related role at an internet company. • Strong SQL skills; experience with big data tools (Hive, Spark, Presto) is a plus. • AI native analysis toolings experience. • Solid understanding of content metrics (DAU/MAU, CTR, duration time, funnel conversion, retention cohorts). • Strong logical thinking and structured communication — ability to tell a clear story with data to both technical and non-technical audiences. • High sense of ownership: you care about business outcomes, not just task completion. Why Binance • Shape the future with the world’s leading blockchain ecosystem • Collaborate with world-class talent in a user-centric global organization with a flat structure • Tackle unique, fast-paced projects with autonomy in an innovative environment • Thrive in a results-driven workplace with opportunities for career growth and continuous learning • Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team) Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success. By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.