Marketing Business Analyst - APAC at Binance

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world. Key Responsibilities • Analyze marketing campaign performance, customer behavior, and market trends to identify opportunities and risks. • Develop and maintain marketing dashboards and reports to track KPIs and ROI. • Collaborate with marketing teams to define data requirements and support business analysis and key decisions. • Conduct competitor analysis and market research to inform marketing strategies. • Use data visualization tools to present insights clearly to stakeholders. • User conversion, behavioral preferences and segmentation analysis, and the establishment of a long-term effective data monitoring system and user operation framework, operational testing and analysis, and activity effect analysis, to evaluate operations and marketing activities with strict statistical validity standards, and generate business suggestions and decisions. Qualifications • Bachelor’s degree in Statistics, mathematics or related field. • Proven experience in marketing analysis, business intelligence, or related roles. • Proficiency in data analysis tools such as Excel, SQL, Tableau, Power BI, or similar. • Strong analytical skills with the ability to interpret complex data sets. • Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be a strong advantage • Knowledge of digital marketing channels and metrics is a plus. • Experience with statistical software or programming languages (Python, R) is a bonus. Why Binance • Shape the future with the world’s leading blockchain ecosystem • Collaborate with world-class talent in a user-centric global organization with a flat structure • Tackle unique, fast-paced projects with autonomy in an innovative environment • Thrive in a results-driven workplace with opportunities for career growth and continuous learning • Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team) Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success. By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.