Marketing Manager - CIS at Binance

CIS Region·3w ago

ManagerFull-timeRustAIGit

About the Role

We are looking for a Marketing Manager for the CIS Region to take full ownership of local marketing campaigns. This role focuses on driving crypto education and business growth through the CIS market by developing and executing localized marketing strategies.

Key Responsibilities

→Take full ownership of CIS marketing from business strategy to daily execution
→Develop and execute non-standard marketing initiatives that resonate with local culture
→Sign and execute sponsorship projects independently
→Design and execute user growth campaigns across acquisition, activation, and retention
→Build and strengthen community and affiliates engagement
→Execute web2 partnerships and collaborations
→Organize and manage offline and online events such as meetups and roadshows
→Manage local marketing budgets ensuring efficient allocation and ROI
→Deliver timely reporting on campaign performance
→Collaborate cross-functionally with global and product marketing teams to localize campaigns

Requirements

✓Minimum 2 years of relevant marketing experience in Web3, fintech, or agency background
✓Proven track record in brand partnerships, growth/affiliate marketing, or business development communications
✓Strong analytical mind with ability to translate insights into actions
✓Comfortable taking full ownership on execution and operating with accountability
✓Located in CIS with wide marketing/partners network within the region
✓Previous experience in Web3/crypto marketing agency or startup is highly desirable
✓Bilingual English/Russian required for coordination with overseas partners