Loading...
ManagerFull-timeRustGit
Salary Range
$115,600 - $156,400 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Content Writer to join Binance Square, our one-stop social platform for Web3 and crypto trends. This role focuses on designing and optimizing the MCN framework to support creators and enhance content production processes.
Key Responsibilities
- →Participate in designing the foundational MCN framework, including contract models, revenue-sharing mechanisms, and performance evaluation systems.
- →Establish and optimize a tiered creator management structure (top-tier / mid-tier / emerging creators).
- →Support the planning of creator growth pathways (cold start → stable output → monetization).
- →Streamline content production processes and build standardized SOPs (topic planning, live streaming workflows, content review, etc.).
- →Collaborate with internal teams to optimize content exposure and conversion efficiency based on platform traffic rules.
- →Explore and optimize MCN monetization channels, such as live streaming collaborations, project promotions, and platform campaigns.
- →Assist in developing fair and sustainable creator revenue-sharing mechanisms.
- →Improve the conversion efficiency between content production and transactional outcomes.
- →Support day-to-day coordination and collaboration within the MCN operations team.
- →Track key performance metrics (exposure, conversion, retention, etc.) and conduct regular performance reviews.
- →Continuously improve creator productivity and overall content output quality.
Requirements
- ✓Minimum 3 years of experience in MCN or content platform operations.
- ✓Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders.
- ✓Experience with MCN operations on platforms such as Douyin, Xiaohongshu, or WeChat Channels is a plus.
- ✓Solid understanding of content distribution logic and traffic mechanisms.
- ✓Experience in managing or incubating creators is preferred.
- ✓Strong commercial awareness with a basic understanding of monetization strategies.
Free to sign up. Takes 30 seconds.
