Senior Motion Designer - Paid Advertisement at Binance

We’re looking for a Senior Motion Designer with strong motion and editing skills to join our team and elevate our short-form paid and social video content. Binance is the world’s leading cryptocurrency super app, serving 300+ millions of users globally with a secure platform to trade, invest, and manage digital assets. The Global Creative Team shapes how Binance shows up in the world—developing high-impact campaigns, brand systems and creative assets that communicate innovation, trust, and accessibility at scale. Responsibilities • Animating short-form videos with strong performance focus across various social channels (Meta, YouTube Shorts, TikTok) • Editing UGC and motion graphics in trend-driven formats tailored to short-form platforms • Collaborating with the brand, creative and paid teams to ensure seamless visual continuity between brand and marketing projects • Analysing competitors’ ads and social trends to stay ahead of worldwide creative patternsSenior • Understanding of creative performance metrics and a data-informed approach to iteration. • Applying a modular approach to editing: treating creative iteration like building blocks — analysing, merging, and remixing successful elements to drive result • Leveraging AI tools to accelerate and enhance production (image, video, SFX) • Proposing, testing, and iterating on new content formats based on performance insights • Leading and upskilling junior motion designers Requirements • 5+ years of experience as a motion designer (agency, in-house, or startup), with a strong emphasis on marketing design. • A strong portfolio showcasing exceptional brand and marketing design work, clear and strategic, creative thinking across a variety of channels and mediums. • Ability to take scripts, footage or design boards and turn them into clear engaging videos • Strong organisational skills and comfort juggling multiple projects with tight timelines. • A strong point of view on brand and visual storytelling Motion graphics: • Exceptional proficiency in Adobe AE including plugins (animation, editing, kinetic typography, infographics) • Working knowledge of Premiere and CapCut Graphic Design: • Basic skills in Figma. • Strong foundation in composition, typography, and visual aesthetics Performance expertise: • Strong understanding of paid media algorithms and platform-specific formats • Experience working with hook-driven storytelling frameworks • Strong visual awareness and up-to-date trend sensitivity AI Tools: • Hands-on experience with tools such as Higgsfield, LTX, Midjourney, Runway, ElevenLabs, Kling, and similar AI platforms Good to have skills: • Strong storyboarding / storytelling skills (preparing boards for animation) • Basic sound design skills • Ability to use sound effects strategically to enhance engagement and retention • UX/UI design