Corporate Marketing Manager at bisnow

Our SelectLeaders client is a vertically integrated real estate investment and operating firm focused exclusively on the student housing sector. With a portfolio spanning major university markets nationwide, the firm specializes in acquiring, repositioning, and managing core-plus and value-add communities, combining institutional-level investment analysis with hands-on operational execution. Known for its entrepreneurial culture and deep expertise, the company offers a dynamic environment for professionals looking to grow within one of commercial real estate’s fastest-moving asset classes. They are seeking a Corporate Marketing Manager to lead and execute marketing initiatives across a growing student housing portfolio. This is a highly visible growth role responsible for driving leasing performance, strengthening community engagement, and elevating the firm’s corporate brand presence.  The ideal candidate thrives in a collaborative environment, understands the unique dynamics of student housing, and is energized by creating campaigns that connect with student populations and drive measurable results. Responsibilities • Develop and execute strategic marketing plans and annual budgets for each community within the portfolio • Manage all property-level social media platforms, including content creation, scheduling, and audience engagement • Oversee digital advertising campaigns across Meta, Google, and emerging platforms, including performance tracking and reporting • Execute email and text marketing campaigns aligned with critical leasing milestones • Monitor and manage online reputation across platforms such as Google and ApartmentRatings • Coordinate resident events and engagement initiatives that support retention and renewals • Build partnerships with local businesses, campus organizations, and student influencers • Maintain and optimize property websites to ensure accurate, engaging, and conversion-focused content • Train and mentor onsite marketing and leasing teams across the portfolio • Manage the corporate website, social media presence, and investor-facing marketing materials Qualifications • Bachelor’s degree in Marketing, Communications, or related field • Minimum of 3 years of marketing experience, preferably within student housing or multifamily real estate • Strong understanding of Meta Ads Manager, Google Ads, Canva, and social media scheduling platforms • Working knowledge of Internet Listing Services (ILS) platforms such as Apartments.com, CollegeStudentApartments, and related multifamily/student housing marketing channels • Proficiency in Microsoft Office Suite • Exceptional communication, organizational, and project management skills • Ability to manage multiple priorities and deadlines in a fast-paced environment • Willingness to travel to properties during peak leasing and turn periods • Team-oriented mindset with a proactive, hands-on approach Health, Dental, and Vision Insurance 10 days PTO/Vacation during the first year, increasing in 2-day increments annually up to a maximum of 15 days Paid major Federal holidays