Director of Product Marketing at Bitmovin

Core skills: Product Marketing, GTM Strategy, Growth, Analyst Relations, Thought Leadership, Narrative Design, AI-Driven Marketing At Bitmovin, we empower developers to build the future of video. As a global leader in video infrastructure, our solutions power streaming platforms like Netflix, BBC, and Hulu. We are seeking a Director of Product Marketing & Growth Lead who is a strategist and a storyteller at heart. You won’t just manage frameworks—you will shape our market identity, drive our growth engine, and define how the world understands the value of our video infrastructure. “We are constantly seeking out forward thinking individuals who want to shape the future of video… come and work with us!” Stefan Lederer, CEO At Bitmovin we value cognitive diversity and the huge part this plays in not only creating a global culture second to none, but in how this underpins our ability to create truly representative, Emmy award winning products. Diversity in all its forms is encouraged and celebrated at Bitmovin; everyone has a role to play in helping us shape the future of video. The Role: Strategy, Narrative, Growth This is a high-impact leadership role where "doing" is just as important as "directing." As our Director of Product Marketing & Growth Lead, you will operate at two levels: defining the long-term strategic vision and getting your hands dirty in the execution. You are the vital bridge between Product, Marketing, and Sales, ensuring that our technical innovations translate into market-leading narratives and high-performing campaigns. Reporting to the CPO and working in lockstep with the VP of Marketing, you will own the "truth" of how Bitmovin shows up in the market, transforming complex technical capabilities into compelling growth stories. What You Will Build: • Define & Own Strategic Positioning: Lead market sizing, segmentation, and competitive positioning across all product lines. You will ensure Bitmovin isn't just a technical choice, but the definitive category leader in video infrastructure. • Architect GTM & Campaigns: Own the full go-to-market strategy for product launches. You will develop the briefs, messaging frameworks, and success metrics that empower the broader Marketing team to execute world-class campaigns. • Drive Analyst Relations: Build and own relationships with key industry firms. You will shape our positioning in analyst reports and ensure Bitmovin remains the "innovation leader" in the eyes of the market’s most influential voices. • Be a Visible External Voice: Act as a primary spokesperson for Bitmovin. Whether it’s presenting on stage at major conferences, leading media briefings, or participating in industry panels, you will be the face and voice of our market evolution. • Scale with AI: Actively integrate AI tools into your workflow to move faster—from competitive intelligence and research to rapid content iteration and campaign optimization. • Enable the Revenue Engine: Partner with Sales and Product leads to create the narrative tools that close deals. You’ll ensure our technical value is translated into clear, differentiated outcomes for buyers and decision-makers. What can you bring • Proven Leadership: 8+ years in Product Marketing or Growth roles, with at least 2 years in a senior leadership or lead capacity within the B2B tech space. • Technical Fluency: A background in developer tools, infrastructure, or media tech. You don’t need to be a developer, but you must be able to earn the respect of engineers and translate "bits and bytes" into "business value." • A "Builder" Mindset: A track record of doing the work, not just managing it. You are a world-class writer, a sharp messenger, and a hands-on executor of GTM strategies. • AI Curiosity: You are already using AI tools in your daily work and are excited about pushing the boundaries of how these technologies can accelerate marketing and growth. • Public Presence: You are comfortable—and thrive—as a public-facing spokesperson, with the ability to distill complex concepts into narratives that resonate with analysts and executives alike. • Collaborative Spirit: You build bridges across Product, Revenue, and Engineering, understanding that great positioning only lands when it is cross-functionally aligned. You don’t have experience with all the points above? Don’t worry, we will support you with learning, training, and coaching on the job. Life at Bitmovin • Find out more about us on our Careers Page • See what fellow Bitmovers are saying on LinkedIn • Check the employee reviews on Glassdoor For all of our roles, we are willing to discuss flexible working arrangements to support everyone’s unique circumstances. Want to sign up? As part of the application process, we would love to get to know you better through a short video. In this video, we would like to know: • "What are your personal goals for this role, and what skills or experiences do you hope to gain?" • "What skills do you have that make you an ideal fit for this role?" • "Please tell us about the time you most successfully hacked some (non-computer) system to your advantage." Guidelines for the video: • Keep it concise (2-3 minutes). • Be authentic and showcase your personality. • Feel free to demonstrate your passion and creativity—this is your chance to stand out! Using the box below enter a link to a Dropbox or Google Drive folder where you have stored your video (remember to allow view access for everyone). We look forward to hearing from you!