Sr. Content Marketing Manager at Blackthorn

Blackthorn is hiring a Senior Content Marketing Manager to own and elevate our content strategy and production across all channels. This role is responsible for orchestrating the full content engine, from SEO- and AEO-optimized blog posts and gated assets to webinar content, email copy, and thought leadership, making sure every piece drives awareness, engagement, and pipeline. We are an AI-first company, and this role requires someone who enthusiastically uses AI tools daily to produce better content, faster. Reports to: SVP, Marketing Compensation: $130,000 What you'll do Content strategy and planning • Develop and own the content strategy and editorial calendar, aligned with pipeline goals, product launches, campaigns, and SEO/AEO priorities. • Define content themes, formats, and distribution strategies that drive awareness, engagement, and conversion. • Conduct keyword and topic research to identify high-impact content opportunities. • Map content to buyer journey stages and ICPs, covering top, middle, and bottom of funnel. Content production and quality • Own production of written content assets: blog posts, eBooks, email copy, landing pages, and sales enablement materials. • Serve as the editorial gatekeeper for quality, brand voice, and strategic alignment across all marketing content. • Collaborate with the Content Creator, who oversees social media and video, on themes and messaging, as well as content repurposing. AI-powered content operations • Iterate on and own the team’s repeatable AI content workflows, creating playbooks and enablement as needed. • Use AI tools as a power user to produce high-quality content at a pace and volume that would be impossible manually. • Maintain a quality bar that makes AI-generated content indistinguishable from (or better than) human-only content. • Evaluate and adopt new AI tools as they emerge. SEO, AEO, and organic growth • Own organic traffic growth strategy through SEO and AEO best practices. • Optimize existing content for improved rankings and conversion. • Collaborate with our paid media strategist to align organic and paid content efforts. • Monitor and report on organic traffic, keyword rankings, AEO visibility, content performance, and conversions. Website content and conversion • Provide strategic content direction for website pages, making sure messaging drives conversions. • Write and optimize landing page copy, CTAs, and conversion-focused content. • Contribute to the team’s website visitor-to-lead conversion goals by improving on-page copy, content offers, and SEO-driven entry points. • Partner with the Sr. Demand Gen Manager on landing page content and the web developer on implementation. Webinar content and promotion • Collaborate with the Content Creator, Sr. Demand Generation Manager, and Director of Marketing on webinar themes, topics, and session formats. • Write talk tracks, session outlines, and speaker prep materials that keep webinar content focused, on-message, and aligned with campaign and pipeline goals. • Own promotional content for webinars: email sequences, landing page copy, social copy, and ad copy that drive registration and attendance. • Develop post-webinar content assets, turning sessions into blog posts, gated assets, and other formats that extend pipeline impact beyond the live event. Cross-functional collaboration • Partner with Demand Gen to produce campaign content (emails, landing pages, webinars, gated assets) on brief and on schedule. • Work with Customer Marketing to refine and distribute customer stories, case studies, and proof points. • Support Product Marketing with content for product launches, feature announcements, and GTM materials. • Collaborate with the PR specialist on thought leadership content and media-facing materials. What we look for Required • 5-7+ years of B2B content marketing experience, preferably in SaaS. • Proven ability to build and execute content strategies that drive measurable traffic, engagement, and pipeline. • Strong writing and editorial skills with a portfolio that demonstrates range (blogs, long-form, email, web copy). • Experience with SEO tools and strategy (keyword research, on-page optimization, content gap analysis). • Experience with AEO and how AI search is changing content strategy. • Strong collaboration skills. You’ll work closely with a Content Creator and cross-functional partners, and need to influence without direct authority. • Ability to manage an editorial calendar and juggle multiple content workstreams simultaneously. • Demonstrated power-user proficiency with AI content tools (Claude, ChatGPT, or similar). We will ask you to walk us through your AI workflows in the interview. Casual or occasional use is not sufficient for this role. Preferred • Experience building content programs from early-stage to scaled production. • Experience in the Salesforce ecosystem or events and payments technology space. • Experience with Pardot/Account Engagement for email content. What we offer • An incredible team of smart and supportive people • A deep feeling of satisfaction and completion • Fully remote global team working from home • Stock options for every employee • Flexible work week • $400 office stipend • Maternity/Paternity leave • Student loan debt assistance • Pledge 1% - time off during the year for helping nonprofits • Health insurance contribution (if in the US) • Children's 529 college fund assistance (if in the US) About Blackthorn Blackthorn turns any organization's Salesforce® CRM into event planning software powered by their connected data. We're a growing, distributed team with teammates across the globe, and we build Salesforce-native tools that help teams create events, engage attendees, process payments, and measure success — all without leaving their CRM. Our customers range from tiny nonprofits to global corporations, and our products are known for going live in hours, not weeks. We believe the best enterprise software should feel as intuitive as the apps you use every day. Why our work matters Most event management tools force teams to juggle disconnected systems, wrestle with flimsy integrations, and spend more time syncing data than planning events. We're building the alternative: a connected platform inside Salesforce that gives organizations richer analytics to prove event ROI, better attendee experiences through personalization and automation, and the flexibility to fit any workflow. Every feature we ship helps our customers spend less time on logistics and more time on the events themselves. What the job will bring you A deep level of satisfaction through ownership of your role. You'll get more autonomy than at other companies (our team has told us). Connection. Our team is tightly knit, assisted through occasional team meetups (as we're remote). Challenge. We're trying to move as quickly as possible. This is not for you if you want to sit back and chill. As Ray Dalio says about life, "Meaningful work and meaningful relationships" provide meaning to life. We aim to bring this. While we are a remote-first culture, we are currently only able to accept applicants in AZ, CA, CO, FL, GA, IL, KY, MD, MI, MN, MO, MT, NC, NH, NJ, NY, OH, PA, SC, SD, TX, VA, WA, and WI